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What is Content Strategy?

Content strategy is the practice of planning, creating, and managing content published online.

A good content strategy covers the entire content creation process from start to finish. It begins with planning the content. At this point, the creator needs to decide on the content to create and the format in which it will be published. 

The content strategy process continues even after the content is created and published. The content is not abandoned after publishing and will be continuously updated for relevancy. 

A good content strategy involves creating content that is helpful to both the audience and the business. The content should satisfy the audience’s needs while serving as a lead generation or customer retention tool for the business. 

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