Optimisation EEAT : comment classer votre site plus haut
Publié dans: Technique SEO If you want your website to rank well on Google, simply stuffing it with keywords won’t cut it anymore. Google now puts a strong emphasis on E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
I realized that E-E-A-T isn’t just theory—it’s something Google actually uses to assess whether your content is worth ranking. And it goes far beyond keyword use or backlinks. It’s about credibility. About showing that you actually know what you’re talking about and that readers (and Google) can trust you.
So buckle up because, in this post, we’ll walk through what E-E-A-T really means, why it matters for SEO, and most importantly, how you can optimize your content and brand to align with these principles.
