{"id":1067041,"date":"2022-10-18T12:59:36","date_gmt":"2022-10-18T12:59:36","guid":{"rendered":"https:\/\/rankmath.com\/?p=1067041"},"modified":"2024-09-03T03:42:18","modified_gmt":"2024-09-03T03:42:18","slug":"install-google-tag-manager","status":"publish","type":"post","link":"https:\/\/rankmath.com\/nl\/blog\/install-google-tag-manager\/","title":{"rendered":"De ultieme gids: hoe installeer ik Google Tag Manager in WordPress?"},"content":{"rendered":"<p>Wilt u Google Tag Manager op uw WordPress-site installeren?<\/p>\n\n\n\n<p>Google Tag Manager is een fantastische tool die u kunt gebruiken als u meerdere statistieken en marketingservices op uw WordPress-website wilt koppelen. Ook kunt u moeiteloos verschillende trackingcodes op uw website toevoegen en wijzigen.<\/p>\n\n\n\n<p>Google Tag Manager heeft echter een steile leercurve. Het zou enige tijd duren om bedreven te raken met de tool. Maar u hoeft zich geen zorgen te maken. U kunt Google Tag Manager op twee manieren op een WordPress-website installeren: handmatig of met een plug-in.<\/p>\n\n\n<div class=\"youtube-container\"><div class=\"youtube-player\" data-id=\"lnes7EAYeWA\" data-image=\"exists\" data-controls=\"1\" role=\"button\" tabindex=\"0\" aria-label=\"Video afspelen\"><div><img decoding=\"async\" class=\"youtube-thumb\" src=\"https:\/\/img.youtube.com\/vi\/lnes7EAYeWA\/maxresdefault.jpg\" width=\"1280\" height=\"720\" alt=\"Setting Up Google Tag Manager: Complete Tutorial\" role=\"presentation\"><div class=\"play-button\" aria-hidden=\"true\"><i class=\"icon-youtube\"><\/i><\/div><\/div><\/div><\/div>\n\n\n<p>In dit bericht laten we u beide manieren zien om Google Tag Manager te installeren, waarmee u eenvoudig complexe tracking op uw WordPress-site kunt instellen. Dus zonder verder oponthoud, laten we aan de slag gaan.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"toc\">\n    <h2>Inhoudsopgave<\/h2>\n    <ol>\n        <li><a href=\"#GTM\">What is Google Tag Manager?<\/a><\/li>\n        <li><a href=\"#why\">Why Should You Install Google Tag Manager in WordPress?<\/a>\n            <ul>\n                <li><a href=\"#easy\">Easy to Use &amp; Saves Time<\/a><\/li>\n                <li><a href=\"#data\">Comprehensive Data Collection<\/a><\/li>\n                <li><a href=\"#free\">It&#8217;s Free of Cost!<\/a><\/li>\n                <li><a href=\"#users\">Users and Permissions Management <\/a><\/li>\n                <li><a href=\"#troubleshoot\"> Easy Troubleshoot<\/a><\/li>\n                <li><a href=\"#version\">Versiebeheer<\/a><\/li>\n            <\/ul>\n        <\/li>\n<li><a href=\"#how-to\">How to Install Google Tag Manager to WordPress<\/a>\n            <ul>\n                <li><a href=\"#manually\">Manually Install Google Tag Manager<\/a><\/li>\n                <li><a href=\"#plugins\">Install Google Tag Manager Using Plugins<\/a><\/li>\n            <\/ul>\n        <\/li>\n        <li><a href=\"#conclusion\">Conclusie<\/a><\/li>\n    <\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"GTM\"><span class=\"number\">1<\/span>  What is Google Tag Manager?<\/h2>\n\n\n\n<p>Website owners frequently need to include many code snippets to track traffic, conversions, and other analytical data. Google Tag Manager is a tag management tool that assists in tracking sites performance metrics such as traffic, conversions, and other metrics.<\/p>\n\n\n\n<p>This tool allows you to add a single tag, such as a Google Analytics tracker, or to add a series of tags, such as a digital ad. You can also use Tag Manager to update tags without needing to update the website itself. For example, if you have an ad running on a website, you can use Tag Manager to update the code for that ad without needing to access the website itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><span class=\"number\">2<\/span>  Why Should You Install Google Tag Manager in WordPress?<\/h2>\n\n\n\n<p>As an online business, it\u2019s important to have a presence on as many platforms as possible. Google is one of the most important platforms for a lot of businesses, but most of them struggle to find a way to manage their presence on Google effectively. <\/p>\n\n\n\n<p>Tag Manager is a tool that helps you manage your tags, which are the code added to the web pages you want to be shown in the search results. It\u2019s a simple and easy way to increase your presence and generate more traffic on the platforms you care about most.<\/p>\n\n\n\n<p>Let&#8217;s take a look at some of the benefits to install Google Tag Manager on your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"easy\"><span class=\"number\">2.1<\/span>  Easy to Use &amp; Saves Time<\/h3>\n\n\n\n<p>One of Google Tag Manager&#8217;s main benefits is that it doesn&#8217;t require any programming experience. Almost anyone can easily make modifications, add new tags, test each change, and deploy tags without adding complicated website code. <\/p>\n\n\n\n<p>This gives you and your team autonomy and streamlines your workflow, which shortens the time between launches and gives your team the time it needs to concentrate on other crucial issues.<\/p>\n\n\n\n<p>Google Tag Manager allows you to apply tracking codes, which saves you time independently. The Tag Manager platform can easily add, modify, and remove all tracking codes. There is no longer a requirement for a marketer to send tracking code to a developer and to have the developer install the code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"data\"><span class=\"number\">2.2<\/span>  Comprehensive Data Collection<\/h3>\n\n\n\n<p>When you install Google Tag Manager, everything is in one place. The Tag Manager helps to obtain various website analytics data on conversions, page views, social shares, and more. This further helps to plan and optimize your future marketing strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"free\"><span class=\"number\">2.3<\/span>  It&#8217;s Free of Cost!<\/h3>\n\n\n\n<p>Google Tag Manager is ideal for small and medium-sized businesses and is completely free. Larger enterprises can upgrade to <a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager-360\/\" target=\"_blank\" rel=\"noopener\">Tag Manager 360&#8217;s premium version<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"users\"><span class=\"number\">2.4<\/span>  <strong>Users and Permissions Management&nbsp;<\/strong><\/h3>\n\n\n\n<p>You have complete control over who can make what modifications using Google Tag Manager. You can easily manage who has access to make changes (such as adding tags, macros, and rules) to the website. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"troubleshoot\"><span class=\"number\">2.5<\/span>  Easy Troubleshoot<\/h3>\n\n\n\n<p>It&#8217;s simpler to troubleshoot and fix tag mistakes because everything is in one location\u2014even before they&#8217;re published. In addition to information regarding triggers and other details about the data within tracking tags, Google Tag Manager&#8217;s <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6107056?hl=en\" target=\"_blank\" rel=\"noopener\">Preview Mode<\/a> will automatically show you which tags are functioning and which ones aren&#8217;t. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"version\"><span class=\"number\">2.6<\/span>  Versiebeheer<\/h3>\n\n\n\n<p>In Google Tag Manager, an archived version is always stored whenever you make a change. This makes it simpler to undo changes, roll back to a previous version, or undo changes you unintentionally published to a live site before the tags were complete. Version control allows you to switch between versions without worrying about doing permanent harm. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><span class=\"number\">3<\/span>  How to Install Google Tag Manager to WordPress<\/h2>\n\n\n\n<p>Before you install Google Tag Manager, you&#8217;ll have to create a <a href=\"https:\/\/rankmath.com\/blog\/google-analytics-4-integration\/\">Google Analytics<\/a> account for your website if you haven\u2019t already done so. You can follow the instructions in our how to&nbsp;install Google Analytics with Rank Math video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Hoe installeer ik Google Analytics met Rank Math SEO? - Rank Math SEO\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/j8M7pVZdGBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manually\"><span class=\"number\">3.1<\/span>  Manually Install Google Tag Manager<\/h3>\n\n\n\n<p>Once your Google Analytics account is set up, you can install Google Tag Manager on your site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sign-up\"><span class=\"number\">3.1.1<\/span>  Sign up for a Google Tag Manager Account<\/h4>\n\n\n\n<p>To begin with, the first thing you need to do is create a <a href=\"http:\/\/www.google.com\/tagmanager\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a> account. Visit the Google Tag Manager page and click the&nbsp;<strong>Start for free<\/strong>&nbsp;button to sign up.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"937\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/sign-up-google-tag-manager-scaled.jpg\" alt=\"Sign up for Google Tag Manager account\" class=\"wp-image-1067701\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Sign in with a Google account.&nbsp;Once done, you\u2019ll see the&nbsp;<strong>Accounts<\/strong>&nbsp;section. Click the&nbsp;<strong>Create Account<\/strong>&nbsp;knop zoals hieronder getoond.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"737\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/create-account-scaled.jpg\" alt=\"create account\" class=\"wp-image-1067702\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>You\u2019ll reach at the&nbsp;<strong>Add a New Account<\/strong>&nbsp;form. Under the&nbsp;<strong>Account Setup<\/strong>&nbsp;section, enter an&nbsp;<strong>Account Name<\/strong>&nbsp;en&nbsp;<strong>Land<\/strong>. If you have a company account, use the company name as the account name.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2108\" height=\"708\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/set-account-name.jpg\" alt=\"set account name\" class=\"wp-image-1067704\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Scroll down to view the <strong>Container Setup<\/strong> section. Enter your WordPress website name as the Container name. Once done<strong>,<\/strong> click on the <strong>Cre\u00ebren<\/strong> button to continue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1492\" height=\"1146\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/08\/container-setup.jpg\" alt=\"Container setup\" class=\"wp-image-1074914\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>A pop-up will appear, prompting you to accept the&nbsp;<strong>Google Tag Manager Terms of Service Agreement<\/strong>&nbsp;to continue the process. Once you&#8217;ve accepted the agreement, a new window will appear displaying two code snippets that you\u2019ll need to add Google Tag Manager to the website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1348\" height=\"839\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/08\/install-google-tag-manager-1.jpg\" alt=\"install Google Tag Manager - code snippet\" class=\"wp-image-1074917\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>In the next step, this Google Tag Manager installation code will be added to your website, so copy the code and keep this tab open for easy access.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"copy\"><span class=\"number\">3.1.2<\/span>  Copy and Add the Tracking Code<\/h4>\n\n\n\n<p>The next step after setting up your Google Tag Manager account is to add tracking codes to the WordPress website. You must copy the code snippets from the preceding step to add the tracking code to the website&#8217;s header and body via its theme.<\/p>\n\n\n\n<p class=\"takeaway yellow\"><strong>Opmerking<\/strong>: We advise creating a <a href=\"https:\/\/rankmath.com\/blog\/backup-wordpress-site\/\">backup<\/a> of your WordPress site first because the theme file is sensitive to modifications. Don&#8217;t forget to download the backup files after making a backup of the website. To reduce the possibility of the site breaking, we also advise making these modifications to a child theme instead of the main theme.<\/p>\n\n\n\n<p>To add the tracking code, navigate to <strong>Appearance<\/strong>&nbsp;<strong>\u2192<\/strong> <strong>Theme Editor<\/strong> from your WordPress dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"650\" height=\"360\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/theme-file-editor.jpg\" alt=\"theme file editor\" class=\"wp-image-1067920\" \/><\/figure>\n\n\n\n<p>On the right side, locate&nbsp;<strong>header.php<\/strong>&nbsp;in de&nbsp;<strong>Theme Files<\/strong>&nbsp;navigation panel. Click on the file to open it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"1275\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/locate-header-file.jpg\" alt=\"locate the header.php file\" class=\"wp-image-1067938\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Locate the opening&nbsp;<strong>&lt;head&gt;<\/strong>&nbsp;tag and paste the tag manager code right below it, as shown.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1956\" height=\"704\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/add-header-code.jpg\" alt=\"insert the header code\" class=\"wp-image-1067939\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Once done, copy the second part of the code snippet from the Google Tag Manager tab and paste it immediately after the <strong>&lt;body&gt;<\/strong> tag, as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1584\" height=\"542\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/add-body-code.jpg\" alt=\"add second code snippet\" class=\"wp-image-1067931\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Once done, click the&nbsp;<strong>Update File<\/strong>&nbsp;button to save the changes. Google Tag Manager is successfully installed on your website and can be used to install any tracking code.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"publish\"><span class=\"number\">3.1.3<\/span>  Publish a New Tag<\/h4>\n\n\n\n<p>You can now add and publish tags on your website. To do so, open your Google Tag Manager account and navigate to the <strong>Workspace<\/strong> tab. In the <strong>New Tag<\/strong> section, click on <strong>Add a new tag<\/strong> zoals hieronder weergegeven.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"911\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/add-a-new-tag-1-scaled.jpg\" alt=\"Add a new tag\" class=\"wp-image-1068046\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>In the top-left area, you&#8217;ll see a field with the label, <strong>Untitled Tag<\/strong>. Rename it with the desired tag name. In this example, we&#8217;ll call it Site Analysis as we add a Google Analytics tag.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2136\" height=\"1298\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/tag-name.jpg\" alt=\"Give tag name\" class=\"wp-image-1068054\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Click the large icon labelled <strong>Choose a tag type to begin setup<\/strong> in de <strong>Tag Configuration<\/strong> section. In this example, we\u2019ll select&nbsp;<strong>Google Analytics: GA4 Event<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"1135\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/09\/choose-GA4-event-scaled.jpg\" alt=\"choose GA4 Event\" class=\"wp-image-1078478\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Next, set the <strong>Configuration Tag<\/strong> and select the <strong>Measurement ID <\/strong>en de <strong>Event Name <\/strong>from the given list of options. From the available options, we&#8217;ve selected the Page URL as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2316\" height=\"1002\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/09\/GA4-event.jpg\" alt=\"tag configuration\" class=\"wp-image-1078479\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Als u klaar bent, klikt u op de <strong>Opslaan<\/strong> knop.<\/p>\n\n\n\n<p>Now you have to set up a trigger. Click on&nbsp;<strong>Choose a trigger to make this tag fire<\/strong> zoals hieronder weergegeven.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1808\" height=\"534\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/trigger.jpg\" alt=\"Add a Trigger\" class=\"wp-image-1068073\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>A list of available triggers will appear in the <strong>Choose a trigger<\/strong> section. If you can&#8217;t find the option you&#8217;re searching for, click the &#8216;<strong>+<\/strong>&#8216; icon in the top-right corner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2378\" height=\"510\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/choose-a-trigger.jpg\" alt=\"choose a trigger\" class=\"wp-image-1068075\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>In the&nbsp;<strong>Trigger Configuration<\/strong> section, give your trigger a name and click&nbsp;<strong>Choose a trigger type to begin setup<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2256\" height=\"794\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/trigger-name.jpg\" alt=\"give the trigger a name\" class=\"wp-image-1068077\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>From the various trigger options, select the desired trigger. For example, we&#8217;ve selected <strong>Just Links.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"1092\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/select-trigger-type-scaled.jpg\" alt=\"select trigger type\" class=\"wp-image-1068079\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Next, check the desired options to apply in the tag in the <strong>Trigger Configuration<\/strong> section. Under the&nbsp;<strong>This trigger fires on <\/strong>section, we selected&nbsp;<strong>All Link Clicks<\/strong>. Click on the&nbsp;<strong>Opslaan<\/strong>&nbsp;knop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2354\" height=\"918\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/trigger-configuration-2.jpg\" alt=\"trigger configuration\" class=\"wp-image-1068082\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Finally, you can submit your newly created tag. Click the <strong>Indienen<\/strong> button on the Google Tag Manager dashboard\u2019s&nbsp;<strong>Workspace<\/strong>&nbsp;tabblad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"731\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/submit-tag-scaled.jpg\" alt=\"Click on the submit button\" class=\"wp-image-1068084\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>To push changes to your site, select&nbsp;<strong>Publish and Create Version<\/strong>. Fill the&nbsp;<strong>Version Name<\/strong>&nbsp;field with the tag name and click&nbsp;<strong>Publiceren<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2384\" height=\"1232\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/publish-tag-manager.jpg\" alt=\"publish tag manager\" class=\"wp-image-1068193\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>And that&#8217;s it! You have successfully added a new Google Analytics tag to your WordPress website using Google Tag Manager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"plugins\"><span class=\"number\">3.2<\/span>  Install Google Tag Manager Using Plugins<\/h3>\n\n\n\n<p>WordPress plugins can be used to install Google Tag Manager as well. This approach is much easier for beginners to learn as it requires fewer code modifications.<\/p>\n\n\n\n<p>By pushing page metadata and user information into the data layer, <a href=\"https:\/\/en-gb.wordpress.org\/plugins\/duracelltomi-google-tag-manager\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager for WordPress<\/a> is a plugin that completes your Google Tag Manager setup by giving you the data you need to use in tags, triggers, or variables.<\/p>\n\n\n\n<p>At first, install the plugin by navigating to <strong>Plug-ins \u2192 Nieuw toevoegen<\/strong> section of your WordPress dashboard. Look for Google Tag Manager for WordPress in the search bar, install and activate it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2556\" height=\"864\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/09\/install-GTM.jpg\" alt=\"install the Google Tag Manager plugin\" class=\"wp-image-1078491\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Once the plugin is activated, navigate to its <strong>Instellingen<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2532\" height=\"1195\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/plugin-settings.jpg\" alt=\"navigate to settings\" class=\"wp-image-1068210\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>You need to enter your Google Tag Manager ID. You can find this ID from your Google Tag Manager console, as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"860\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/09\/tag-id-scaled.jpg\" alt=\"enter tag id\" class=\"wp-image-1078483\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Once you&#8217;ve entered the ID, choose the option where you want to place the code on your page. <\/p>\n\n\n\n<p>Selecteer de <strong>Container code compatibility mode<\/strong> from the given options. <strong>Manually coded<\/strong> requires you to tweak the template file by pasting provided PHP code into it. The other options include&nbsp;the <strong>Footer of the page<\/strong>,&nbsp;which Google does not recommend, and&nbsp;<strong>Uit<\/strong>, which will place the code according to Google\u2019s recommendation and add a data layer to the page source.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2230\" height=\"1124\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/07\/save-changes.jpg\" alt=\"choose the option to place the code\" class=\"wp-image-1068234\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Once done, save your settings by clicking the <strong>Wijzigingen opslaan<\/strong> button. And you&#8217;ve successfully installed Google Tag Manager with the help of a plugin. <\/p>\n\n\n\n<p>Some other plugins that you can use to install Google Tag Manager are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/metronet-tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metronet Tag Manager<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/header-footer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Head, Footer, and Post Injection<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"number\">4<\/span>  Conclusie<\/h2>\n\n\n\n<p>When you install Google Tag Manager on a WordPress website, you can manage, track, and deploy tags from a single dashboard without having to alter any individual code fragments. Additionally, it helps in data collection to enhance your marketing initiatives.<\/p>\n\n\n\n<p>As explained in this post, you can install Google Tag Manager manually or through a plugin. So what are you waiting for? Go ahead and install Google Tag Manager on your WordPress website. <\/p>\n\n\n\n<p>If you like this post let us know by&nbsp;<a href=\"https:\/\/twitter.com\/rankmathseo\" target=\"_blank\" rel=\"noopener\"><strong>Twitteren @rankmathseo.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Are you looking to install Google Tag Manager in your WordPress site? Google Tag Manager is a fantastic tool you may use if you want to connect multiple statistics and marketing services on your WordPress website. Also, you can effortlessly add and modify various tracking codes on your website. However, Google Tag Manager has a [&hellip;]<\/p>","protected":false},"author":37,"featured_media":1088751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":{"0":"post-1067041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wp-tutorials"},"_links":{"self":[{"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/posts\/1067041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/comments?post=1067041"}],"version-history":[{"count":3,"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/posts\/1067041\/revisions"}],"predecessor-version":[{"id":1379486,"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/posts\/1067041\/revisions\/1379486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/media\/1088751"}],"wp:attachment":[{"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/media?parent=1067041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/categories?post=1067041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankmath.com\/nl\/wp-json\/wp\/v2\/tags?post=1067041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}