SERP tracking tools show signs of a possible Google search engine algorithm update with a number of big shifts in organic search engine rankings. This seems to be the first major update since the December 2020 core update.

The SERP volatility began on January 7th, peaked on January 8th & 9th, and then returned to normal on January 10, 2021. While several webmasters and tracking tools have reported high volatility in search results, Google has not confirmed any update.

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