{"id":1401816,"date":"2024-10-24T15:00:16","date_gmt":"2024-10-24T15:00:16","guid":{"rendered":"https:\/\/rankmath.com\/?p=1401816"},"modified":"2026-10-09T07:08:24","modified_gmt":"2026-10-09T07:08:24","slug":"keyword-research-with-search-console","status":"publish","type":"post","link":"https:\/\/rankmath.com\/fr\/blog\/keyword-research-with-search-console\/","title":{"rendered":"How to Use Google Search Console for Keyword Research [4 Easy Ways]"},"content":{"rendered":"<p>If you&#8217;re only using third-party tools for keyword research, you&#8217;re overlooking one of the most underrated (and completely free!) resources out there\u2014<strong>Google Search Console (GSC)<\/strong>.<\/p>\n\n\n\n<p>I\u2019ll be honest, I used to underestimate it too. For a long time, I would occasionally pop in to check impressions or fix crawl errors. But once I took the time to explore the data, I discovered a treasure trove of keyword insights, straight from Google itself.<\/p>\n\n\n\n<p>In this post, I\u2019ll show you <strong>four simple yet powerful ways to use Google Search Console for <a href=\"https:\/\/rankmath.com\/blog\/keyword-research\/\">recherche de mots cl\u00e9s<\/a><\/strong>. <\/p>\n\n\n\n<p>Alors, sans plus tarder, commen\u00e7ons.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"toc\">\n<h2>Table des mati\u00e8res<\/h2>\n<ol>\n<li><a href=\"#why-use-gsc-for-keyword-research\">Why Use Google Search Console for Keyword Research<\/a><\/li>\n<li><a href=\"#find-keywords-using-gsc\">How to Find Keywords Using Google Search Console<\/a>\n<ul>\n<li><a href=\"#search-queries\">Finding Search Queries<\/a><\/li>\n<li><a href=\"#new-keyword-opportunities\">Identify New Keyword Opportunities<\/a><\/li>\n<li><a href=\"#find-easy-to-rank-keywords\">Find Easy-to-Rank Keywords<\/a><\/li>\n<li><a href=\"#identify-underperforming-pages\">Identify Underperforming Pages<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-use-gsc-for-keyword-research\"><span class=\"number\">1<\/span>  Why Use Google Search Console for Keyword Research<\/h2>\n\n\n\n<p>Unlike third-party SEO tools, which rely on estimates and algorithms, <strong><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Console de recherche Google<\/a> (GSC)<\/strong> gives you something different: <strong>direct insights from Google itself<\/strong>, based on how real users interact with your site in search results.<\/p>\n\n\n\n<p>That\u2019s what makes it such a powerful tool for keyword research. You get access to reliable metrics, like impressions, clicks, click-through rates (CTR), and average positions, that reflect how your content is truly performing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1399\" height=\"683\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/07\/Performance-tab-in-Google-Search-Console.png\" alt=\"Performance tab in Google Search Console\" class=\"wp-image-1570179\" \/><\/figure>\n\n\n\n<p>But it doesn\u2019t stop there. GSC also reveals <strong>keywords you already rank for but haven\u2019t fully optimized<\/strong>.  With a few strategic updates, those keywords can bring in a noticeable boost in traffic.<\/p>\n\n\n\n<p>So, Google Search Console is a tool you can&#8217;t afford to ignore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"find-keywords-using-gsc\"><span class=\"number\">2<\/span>  How to Find Keywords Using Google Search Console<\/h2>\n\n\n\n<p>Now that you know how powerful Google Search Console can be for keyword research, let\u2019s walk through how you can use it to discover opportunities for your content.<\/p>\n\n\n\n<p>If you\u2019re using <strong>Rank Math<\/strong>, you\u2019ve got an extra advantage. Once you <a href=\"https:\/\/rankmath.com\/kb\/connect-your-google-account\/\">connect your Google account<\/a>, Rank Math <a href=\"https:\/\/rankmath.com\/kb\/analytics\/\">pulls all those insights<\/a> directly into your WordPress dashboard. It saves you from jumping between tabs and helps you see what\u2019s working, right where you&#8217;re creating your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search-queries\"><span class=\"number\">2.1<\/span>  Finding Search Queries<\/h3>\n\n\n\n<p>To begin your keyword research in Google Search Console, one of the first steps is to navigate to the <strong>Performance<\/strong> report. This section provides a wealth of data about your site&#8217;s performance in Google&#8217;s search results. <\/p>\n\n\n\n<p>Within the <strong>Performance<\/strong> report, you can filter by <strong>QUERIES<\/strong> to view the search terms driving traffic to your website. These are the keywords your site ranks for, giving you a direct look at how visitors find your content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"830\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2024\/10\/querires-gsc-scaled.jpg\" alt=\"Use Google Search Console for keyword research\" class=\"wp-image-1402267\" \/><\/figure>\n\n\n\n<p>Once you&#8217;ve accessed the list of search queries, focus on two key metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions<\/strong> \u2013 how many times your site showed up in search results<\/li>\n\n\n\n<li><strong>Clicks<\/strong> \u2013 how many people clicked through to your site<\/li>\n<\/ul>\n\n\n\n<p>By comparing these two metrics, you can understand the effectiveness of your keywords. <\/p>\n\n\n\n<p>For instance, a keyword with high impressions but few clicks suggests that your site is being shown in search results but isn&#8217;t attracting enough user interest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"526\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2024\/10\/clicks-impressions-scaled.jpg\" alt=\"Check the Clicks and impressions\" class=\"wp-image-1402268\" \/><\/figure>\n\n\n\n<p>These high-impression, low-click keywords offer valuable optimization opportunities. <\/p>\n\n\n\n<p><span style=\"margin: 0px;padding: 0px\">For instance, if your site frequently appears for the search query <\/span><em>&#8216;on-page SEO and off-page SEO&#8217;<\/em>&nbsp;but isn&#8217;t receiving many clicks, you can update the title or description to make it more compelling. By optimizing these underperforming keywords, you can increase your click-through rate (CTR) and drive more traffic to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"new-keyword-opportunities\"><span class=\"number\">2.2<\/span>  Identify New Keyword Opportunities <\/h3>\n\n\n\n<p>One of the best parts about using Google Search Console for keyword research is that it helps you discover <strong>new opportunities you might\u2019ve missed, especially <a href=\"https:\/\/rankmath.com\/fr\/seo-glossary\/long-tail-keyword\/\">long-tail keywords<\/a><\/strong>.<\/p>\n\n\n\n<p>These are more specific search phrases (usually three or more words) that may not have massive search volume, but they\u2019re often <strong>less competitive<\/strong> and bring in <strong>highly targeted traffic<\/strong>.<\/p>\n\n\n<div class=\"youtube-container\"><div class=\"youtube-player\" data-id=\"Nq5hbHMn5-4\" data-image=\"exists\" data-controls=\"1\" role=\"button\" tabindex=\"0\" aria-label=\"Lire la vid\u00e9o\"><div><img decoding=\"async\" class=\"youtube-thumb\" src=\"https:\/\/img.youtube.com\/vi\/Nq5hbHMn5-4\/maxresdefault.jpg\" width=\"1280\" height=\"720\" alt=\"Find New Keyword Opportunities using Google Search Console\" role=\"presentation\"><div class=\"play-button\" aria-hidden=\"true\"><i class=\"icon-youtube\"><\/i><\/div><\/div><\/div><\/div>\n\n\n<p>To identify <a href=\"https:\/\/rankmath.com\/blog\/long-tail-vs-short-tail-keywords\/\">long-tail keyword opportunities<\/a>, start by sorting the queries in the <strong>Performance<\/strong> report based on impressions. This allows you to see which keywords your site appears for, even if they&#8217;re not generating many clicks. <\/p>\n\n\n\n<p>Look for search terms with a moderate number of impressions, but might not yet be heavily targeted in your content. These keywords often reflect niche queries that visitors are searching for but that competitors may not be optimizing for, making them less competitive.<\/p>\n\n\n\n<p>For instance, if your site is ranking for a general keyword like <em>Outils SEO<\/em>, you can find a long-tail variation<span style=\"margin: 0px;padding: 0px\">, such as the&nbsp;<em>best SEO tools for small businesses,<\/em><\/span> with fewer impressions but much less competition. <\/p>\n\n\n\n<p>Also, understand the intent behind the keywords in your Google Search Console Performance data. If you notice most of the keywords driving traffic to your site have informational intent, consider creating more in-depth, educational content like guides, how-tos, or FAQs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"find-easy-to-rank-keywords\"><span class=\"number\">2.3<\/span>  Find Easy-to-Rank Keywords<\/h3>\n\n\n\n<p>To find these hidden opportunities, navigate to the <strong>Performance<\/strong> tab and make sure the <strong>Average CTR (Click-Through Rate)<\/strong> column is visible. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1399\" height=\"688\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/07\/Average-CTR-in-Google-Search-Console.png\" alt=\"Average CTR in Google Search Console\" class=\"wp-image-1570181\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/rankmath.com\/fr\/seo-glossary\/click-through-rate\/\">CTR<\/a> tells you how often people click your link after seeing it in search results. So when you see keywords with <strong>low CTR but decent impressions<\/strong>, that means your page is already showing up, but probably not catching attention. Then, sort your queries by CTR from low to high.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1044\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2024\/10\/low-ctr-scaled.jpg\" alt=\"Sort by CTR\" class=\"wp-image-1402301\" \/><\/figure>\n\n\n\n<p>These are often easy-to-rank keywords that you can use to create new content, thereby improving your site\u2019s overall performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"identify-underperforming-pages\"><span class=\"number\">2.4<\/span>  Identify Underperforming Pages<\/h3>\n\n\n\n<p>Noticing a drop in traffic? One of the best ways to address this issue is by identifying which of your pages are underperforming, and Google Search Console makes this task easier than ever.<\/p>\n\n\n\n<p>Start by navigating to the <strong>Performance<\/strong> section in your Search Console. Click on <strong>Suite<\/strong>, then select <strong>Comparer<\/strong>. You can compare your performance data to the previous week or previous time period, or select a custom range if you want to compare year-over-year performance. Once done, click <strong>Appliquer<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1399\" height=\"814\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/07\/identify-underperforming-pages-in-GSC.png\" alt=\"identify underperforming pages in GSC\" class=\"wp-image-1570208\" \/><\/figure>\n\n\n\n<p>Once the comparison is set, switch to the <strong>pages<\/strong> tab. This will show you how each individual page has performed over time.<\/p>\n\n\n\n<p>Now, sort the table by <strong>Click Differences <\/strong>et <strong>Impression Differences<\/strong>. Focus on pages showing <strong>negative values<\/strong>; these are the ones losing visibility or clicks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1243\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/07\/click-difference-scaled-1.jpg\" alt=\"sort data in Google Search Console\" class=\"wp-image-1570212\" \/><\/figure>\n\n\n\n<p>These underperforming pages are your opportunity areas. You can update content, improve internal linking, refresh outdated info, or even tweak titles and meta descriptions to revive their performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"number\">3<\/span>  Conclusion<\/h2>\n\n\n\n<p><strong>Console de recherche Google<\/strong> is a powerful, but often overlooked tool for keyword research.<\/p>\n\n\n\n<p>With just a little digging, you can discover valuable keywords, optimize content based on search intent, improve pages that are close to ranking higher, and track how your keywords perform over time.<\/p>\n\n\n\n<p>And the best part? It\u2019s completely free.<\/p>\n\n\n\n<p>With consistent use and a strategic approach, Google Search Console can significantly enhance your site\u2019s visibility in search and drive more targeted traffic, eliminating the need for expensive third-party tools.<\/p>\n\n\n\n<p>Start using Google Search Console for keyword research, and you\u2019ll stay one step ahead of the competition while creating content your audience is actually searching for. <\/p>\n\n\n\n<p>If you like this post, let us know by&nbsp;<a href=\"https:\/\/twitter.com\/rankmathseo\" target=\"_blank\" rel=\"noopener\"><strong>Tweeter @rankmathseo.<\/strong><\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re only using third-party tools for keyword research, you&#8217;re overlooking one of the most underrated (and completely free!) resources out there\u2014Google Search Console (GSC). I\u2019ll be honest, I used to underestimate it too. For a long time, I would occasionally pop in to check impressions or fix crawl errors. But once I took the [&hellip;]<\/p>","protected":false},"author":37,"featured_media":1403401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":{"0":"post-1401816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-basics"},"_links":{"self":[{"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/posts\/1401816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/comments?post=1401816"}],"version-history":[{"count":9,"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/posts\/1401816\/revisions"}],"predecessor-version":[{"id":1831928,"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/posts\/1401816\/revisions\/1831928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/media\/1403401"}],"wp:attachment":[{"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/media?parent=1401816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/categories?post=1401816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankmath.com\/fr\/wp-json\/wp\/v2\/tags?post=1401816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}