{"id":1166993,"date":"2023-08-30T15:14:38","date_gmt":"2023-08-30T15:14:38","guid":{"rendered":"https:\/\/rankmath.com\/?p=1166993"},"modified":"2025-12-30T03:51:47","modified_gmt":"2025-12-30T03:51:47","slug":"change-logo-in-wordpress","status":"publish","type":"post","link":"https:\/\/rankmath.com\/es\/blog\/change-logo-in-wordpress\/","title":{"rendered":"C\u00f3mo cambiar el logotipo en WordPress: tutorial paso a paso"},"content":{"rendered":"<p>Your website\u2019s logo is one of the most important elements of your brand identity; it\u2019s often the first thing visitors notice.<\/p>\n\n\n\n<p>If you\u2019re running a WordPress site, changing your logo is simple and doesn\u2019t require advanced technical skills. <\/p>\n\n\n\n<p>You might want to update your existing design, rebrand with a fresh look, or make small adjustments, and WordPress gives you several easy options to upload and customize your logo.<\/p>\n\n\n\n<p>So, are you ready to change the logo and make a long-lasting impression? Let&#8217;s get started.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"toc\">\n    <h2>Tabla de contenido<\/h2>\n    <ol>\n        <li><a href=\"#why-is-logo-important\">Why is a Website Logo Important?<\/a><\/li>\n        <li><a href=\"#how-to-change-the-logo\">How to Change the Logo in WordPress<\/a>\n            <ul>\n                <li><a href=\"#add-logo-to-wordpress-default-theme\">Adding a Logo to WordPress Default Theme<\/a><\/li>\n                <li><a href=\"#using-wordpress-customizer\">Change the Logo Using WordPress Customizer<\/a><\/li>\n                <li><a href=\"#adding-custom-css\">Change the Logo by Adding Custom HTML\/CSS Snippets<\/a><\/li>\n            <\/ul>\n        <\/li>\n        <li><a href=\"#conclusion\">Conclusi\u00f3n<\/a><\/li>\n    <\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-logo-important\"><span class=\"number\">1<\/span>  Why is a Website Logo Important?<\/h2>\n\n\n\n<p>Your logo is more than just a graphic; it\u2019s the face of your brand online.<\/p>\n\n\n\n<p>When visitors land on your website, your logo is often one of the first things they notice, and it instantly communicates who you are and what your brand represents.<\/p>\n\n\n\n<p>A well-designed logo helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build trust<\/strong>: A professional logo makes your website look credible and reliable.<\/li>\n\n\n\n<li><strong>Create recognition<\/strong>: When visitors see your logo, they immediately connect it with your business, products, or services.<\/li>\n\n\n\n<li><strong>Stand out from competitors<\/strong>: A unique logo helps you differentiate your brand in a crowded market.<\/li>\n\n\n\n<li><strong>Strengthen consistency<\/strong>: Displaying your logo across your site and other platforms builds your brand identity.<\/li>\n<\/ul>\n\n\n\n<p>By giving your website a clear and memorable logo, you make it easier for visitors to remember you and come back in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-change-the-logo\"><span class=\"number\">2<\/span>  How to Change the Logo in WordPress<\/h2>\n\n\n\n<p>You can easily change the logo in WordPress, which gives your site a fresh, professional look. You can do this using the default WordPress theme or through the Customizer if you\u2019re using a different theme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"add-logo-to-wordpress-default-theme\"><span class=\"number\">2.1<\/span>  Adding a Logo to WordPress Default Theme<\/h3>\n\n\n\n<p>WordPress has a default theme, the one you\u2019ll see once you\u2019ve installed WordPress. <\/p>\n\n\n\n<p>To add a logo to the default block based theme, navigate to <strong>Apariencia<\/strong> \u2192 <strong>Editor<\/strong> from your WordPress dashboard, as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1912\" height=\"1272\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/09\/editor-1.jpg\" alt=\"Navigate to Editor\" class=\"wp-image-1604292\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>The editor will redirect you to your website homepage. It\u2019ll also display the design templates you can customize on the left side of the screen.<\/p>\n\n\n\n<p>Next, navigate to<strong> Patterns<\/strong> \u2192 <strong>Header<\/strong>, Como se muestra abajo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2266\" height=\"1704\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/09\/headers-1.jpg\" alt=\"click Template parts\" class=\"wp-image-1604294\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>It will open your header as a standalone element in the block editor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"859\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/header-block-editor-scaled.jpg\" alt=\"Header in the full site editor \" class=\"wp-image-1164652\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>To add a logo, click on your site title and click on the location icon, as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"447\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/click-site-title-scaled.jpg\" alt=\"Click on the Site Title\" class=\"wp-image-1164668\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Proceed and select the <strong>Site Logo<\/strong> bloquear.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2194\" height=\"570\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/click-site-logo.jpg\" alt=\"click Site Logo block\" class=\"wp-image-1164672\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Next, click the upload icon to upload your site logo from your media or local computer files. By default, the WordPress editor will crop your logo if it is not square and link it to your home page.&nbsp;<\/p>\n\n\n\n<p>Once done, click on the<strong> Salvar<\/strong> button to update the changes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1438\" height=\"640\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/add-site-logo.gif\" alt=\"Adding site logo\" class=\"wp-image-1164674\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"using-wordpress-customizer\"><span class=\"number\">2.2<\/span>  Change the Logo Using WordPress Customizer<\/h3>\n\n\n\n<p>If you do not wish to use the default WordPress themes, install and activate a WordPress theme&nbsp;that supports Customizer via the WordPress dashboard. <\/p>\n\n\n\n<p>Next, navigate to <strong>Appearance \u2192 Customize<\/strong> from your WordPress dashboard, as shown below. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1688\" height=\"1272\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/09\/customize-1.jpg\" alt=\"change the logo using the customize settings\" class=\"wp-image-1604296\" \/><\/figure>\n\n\n\n<p>This will launch the WordPress Customizer.<\/p>\n\n\n\n<p>Next, look for the <strong>Site Identity<\/strong> or the <strong>Logo<\/strong> option in the Customizer menu. <strong>This may vary depending on your theme.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2024\" height=\"1290\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/site-identity.jpg\" alt=\"Site Identity \" class=\"wp-image-1167641\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Haga clic en el <strong>Logo<\/strong> section, and you&#8217;ll be presented with an option to upload a new logo image.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1976\" height=\"1128\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/select-logo.jpg\" alt=\"click logo section\" class=\"wp-image-1167642\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Choose the logo from your computer and click on the <strong>Select<\/strong> button, as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"1183\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/upload-logo-scaled.jpg\" alt=\"upload the logo\" class=\"wp-image-1167979\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Once the logo is uploaded, you may have additional customization options, such as adjusting your logo size or placement depending on your theme.<\/p>\n\n\n\n<p>Preview the changes and click on the <strong>Activate &amp; Publish<\/strong> button if you&#8217;re satisfied with the logo for your site. The logo should now be predominantly displayed, enhancing your site&#8217;s visual branding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2196\" height=\"1036\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/logo-added.jpg\" alt=\"Logo added to the site\" class=\"wp-image-1167647\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p class=\"takeaway\">To further strengthen your WordPress site&#8217;s identity, you can use the logo as the site&#8217;s&nbsp;<a href=\"https:\/\/rankmath.com\/kb\/wordpress-favicon\/\">favicon<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adding-custom-css\"><span class=\"number\">2.3<\/span>  Change the Logo by Adding Custom HTML\/CSS Snippets<\/h3>\n\n\n\n<p>WordPress logo styles can further be customized or altered using additional CSS.<\/p>\n\n\n\n<p class=\"takeaway yellow\">Note: It&#8217;s recommended to create a backup of your website before making any changes so that you can restore it if something goes wrong. Refer to our dedicated tutorial on&nbsp;<a href=\"https:\/\/rankmath.com\/blog\/backup-wordpress-site\/\">backing up the WordPress site<\/a>.&nbsp;<\/p>\n\n\n\n<p>To change the logo as per your needs, navigate to <strong>Appearance \u2192 Customize <\/strong>from the WordPress dashboard. Right-click on your logo image and select the <strong>Inspect\/ Inspect Element<\/strong> opci\u00f3n, como se muestra a continuaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1858\" height=\"1178\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/select-inspect-element.jpg\" alt=\"Select Inspect Element option\" class=\"wp-image-1167957\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Hover over the highlighted HTML tag and locate the CSS class, as shown below. In our case, it is <code>img.header-image.is-logo-image<\/code>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1864\" height=\"1356\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/find-css-class-1.jpg\" alt=\"find the CSS class\" class=\"wp-image-1167958\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Next, add your own CSS properties to customize your logo. Here&#8217;s an example:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>img.header-image.is-logo-image\n{\n  border: 5px solid black;\n  border-radius: 10px 20px;\n  height: 130px;\n  width: auto;\n}<\/code><\/pre>\n\n\n\n<p>Do not forget to change your CSS class name. And this is how the logo will look:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2008\" height=\"1104\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/06\/customize-logo.jpg\" alt=\"Logo example\" class=\"wp-image-1167961\" \/><\/figure>\n\n\n\n<p>Once you&#8217;ve changed the logo as per your requirements, click on the&nbsp;<strong>Publicar<\/strong>&nbsp;button to save the changes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"number\">3<\/span>  Conclusi\u00f3n<\/h2>\n\n\n\n<p>Changing the logo in WordPress is a simple yet powerful way to strengthen your brand identity and give your site a professional look. <\/p>\n\n\n\n<p>By using the default block editor or the WordPress Customizer, you can quickly upload, adjust, and save your logo without needing technical skills. <\/p>\n\n\n\n<p>Once updated, your logo will appear across your site, making it easier for visitors to recognize and remember your brand. <\/p>\n\n\n\n<p>Take a few minutes to update your logo, and you\u2019ll instantly make your website feel more polished and aligned with your business.<\/p>\n\n\n\n<p>So have you added a logo to your WordPress site? Let us know by&nbsp;<strong><a href=\"https:\/\/twitter.com\/rankmathseo\" target=\"_blank\" rel=\"noreferrer noopener\">tuiteando @rankmathseo.<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your website\u2019s logo is one of the most important elements of your brand identity; it\u2019s often the first thing visitors notice. If you\u2019re running a WordPress site, changing your logo is simple and doesn\u2019t require advanced technical skills. You might want to update your existing design, rebrand with a fresh look, or make small adjustments, [&hellip;]<\/p>","protected":false},"author":37,"featured_media":1188413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":{"0":"post-1166993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wp-tutorials"},"_links":{"self":[{"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/posts\/1166993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/comments?post=1166993"}],"version-history":[{"count":7,"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/posts\/1166993\/revisions"}],"predecessor-version":[{"id":1674523,"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/posts\/1166993\/revisions\/1674523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/media\/1188413"}],"wp:attachment":[{"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/media?parent=1166993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/categories?post=1166993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankmath.com\/es\/wp-json\/wp\/v2\/tags?post=1166993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}