{"id":390255,"date":"2019-03-23T06:00:26","date_gmt":"2019-03-23T06:00:26","guid":{"rendered":"https:\/\/rankmath.com\/?p=390255"},"modified":"2025-12-19T04:59:14","modified_gmt":"2025-12-19T04:59:14","slug":"seo-audit","status":"publish","type":"post","link":"https:\/\/rankmath.com\/de\/blog\/seo-audit\/","title":{"rendered":"12 kinderleichte Schritte, um Ihr erstes kostenloses SEO-Audit mit Rank Math abzuschlie\u00dfen"},"content":{"rendered":"<p>If you actually want to drive consistent traffic to your website, <strong>regular SEO audits<\/strong> are non-negotiable. They&#8217;re the key to ensuring your site stays visible, fast, and aligned with Google&#8217;s ever-changing algorithms.<\/p>\n\n\n\n<p>But here&#8217;s the good news: you don\u2019t need to hire an expert or spend hundreds of dollars on premium tools to get started.<\/p>\n\n\n\n<p>With the right strategy, and a powerful plugin like Rank Math, you can perform a full SEO audit in just a few hours, even if you\u2019re not a techie. This guide breaks it down into 12 dead-simple steps you can follow to uncover issues, boost rankings, and start attracting more organic traffic, all for free.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"toc\">\n  <h2>Inhaltsverzeichnis<\/h2>\n  <ol>\n    <li><a href=\"#What-is-an-SEO-Audit\">Was ist ein SEO-Audit?<\/a><\/li>\n    <li><a href=\"#Why_is_an_SEO_Audit_Needed\">Warum ist ein SEO-Audit erforderlich?<\/a><\/li>\n    <li>\n      <a href=\"#How_to_Perform_an_SEO_Audit\">So f\u00fchren Sie ein SEO-Audit durch<\/a>\n      <ul>\n        <li><a href=\"#Check_If_Your_Website_Is_Using_a_Single_URL\">\u00dcberpr\u00fcfen Sie, ob Ihre Website eine einzelne URL verwendet<\/a><\/li>\n        <li><a href=\"#Verify_If_Your_Website_Is_Using_an_SSL_Certificate\">\u00dcberpr\u00fcfen Sie, ob Ihre Website ein SSL-Zertifikat verwendet<\/a><\/li>\n        <li><a href=\"#Check_WordPress_Visibility_Settings\">\u00dcberpr\u00fcfen Sie die Sichtbarkeitseinstellungen von WordPress<\/a><\/li>\n        <li><a href=\"#Check_your_Permalink_Structure_inside_WordPress\">\u00dcberpr\u00fcfen Sie Ihre Permalink-Struktur in WordPress<\/a><\/li>\n        <li><a href=\"#check-site-performance\">\u00dcberpr\u00fcfen Sie die Leistung Ihrer Website<\/a><\/li>\n        <li><a href=\"#Search_Console\">Verifying With Google Search Console<\/a><\/li>\n        <li><a href=\"#Sitemap\">Check for a Sitemap<\/a><\/li>\n        <li><a href=\"#Find_and_Fix_Broken_Links\">Finden und reparieren Sie defekte Links<\/a><\/li>\n        <li><a href=\"#Content_Optimizations\">Content Optimizations<\/a><\/li>\n        <li><a href=\"#Schema\">Schema<\/a><\/li>\n        <li><a href=\"#Image_Optimization\">Image Optimization<\/a><\/li>\n        <li><a href=\"#Check_Mobile_Optimization\">Check Mobile Optimization<\/a><\/li>\n      <\/ul>\n    <\/li>\n    <li><a href=\"#seo-audit-checklist\">SEO Audit Checklist<\/a><\/li>\n    <li><a href=\"#conclusion\">Fazit<\/a><\/li>\n  <\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-an-SEO-Audit\"><span class=\"number\">1<\/span>  Was ist ein SEO-Audit?<\/h2>\n\n\n\n<p>Ein <strong>SEO-Pr\u00fcfung<\/strong> is a comprehensive process that involves evaluating all the key elements of your website that influence its visibility on search engines. It checks your site&#8217;s technical health, content quality, user experience, and backlink profile to uncover issues that may be holding back your organic performance. The goal is to identify and fix problems so your site can attract more search traffic and rank higher.<\/p>\n\n\n\n<p>Search engine optimization is complex. You&#8217;re dealing with constantly evolving algorithms, unpredictable ranking factors, and stiff competition. Even if you get most things right, overlooking just one critical issue\u2014like broken links, slow speed, or poor internal linking\u2014can limit your site&#8217;s growth potential.<\/p>\n\n\n\n<p>That\u2019s why SEO audits are essential. Regular audits help you stay aligned with search engine best practices, catch problems early, and keep your website performing at its best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why_is_an_SEO_Audit_Needed\"><span class=\"number\">2<\/span>  Warum ist ein SEO-Audit erforderlich?<\/h2>\n\n\n\n<p>In the field of engineering, there&#8217;s a popular saying:<br><strong><em>\u201eWenn man es nicht messen kann, kann man es nicht verbessern.\u201c<\/em><\/strong><\/p>\n\n\n\n<p>The same principle applies to SEO.<\/p>\n\n\n\n<p>Without a clear understanding of how your site is currently performing, you&#8217;re essentially flying blind. You might be investing time and resources into optimization efforts, but without data, you won\u2019t know what\u2019s actually driving results or holding you back.<\/p>\n\n\n\n<p>That\u2019s where an SEO audit comes in. It gives you a <strong>Grundlinie<\/strong>\u2014a clear snapshot of your website&#8217;s current SEO health based on the work you&#8217;ve done so far. From there, you can identify gaps, track progress, and <strong>prioritize the fixes or improvements<\/strong> that will have the biggest impact.<\/p>\n\n\n\n<p>In short, if you\u2019re serious about growing your organic traffic, <em>an SEO audit isn\u2019t optional<\/em>\u2014it\u2019s your roadmap.<\/p>\n\n\n\n<div class=\"takeaway yellow\">Generell sollten Sie darauf abzielen, viertelj\u00e4hrlich oder immer dann, wenn Sie (sowohl positive als auch negative) Ver\u00e4nderungen in Ihrem Datenverkehr feststellen, ein SEO-Audit durchzuf\u00fchren, damit Sie nachverfolgen k\u00f6nnen, was diese Ver\u00e4nderungen verursacht haben k\u00f6nnte und warum das so ist.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How_to_Perform_an_SEO_Audit\"><span class=\"number\">3<\/span>  So f\u00fchren Sie ein SEO-Audit durch<\/h2>\n\n\n\n<p>Wie wir bereits erw\u00e4hnt haben, <strong>SEO ist ein komplizierter Prozess&nbsp;<\/strong>with a lot of moving parts &#8211; it wouldn&#8217;t be an industry approaching the $80 billion mark otherwise. So while some of the tests in an SEO audit can be done manually, having a tool gives you an <strong>Vorteil<\/strong> und <strong>spart Ihnen eine Menge Zeit<\/strong>. <\/p>\n\n\n\n<p>To show you how you can conduct an SEO all by yourself, we&#8217;ll be using <strong>Rank Math f\u00fcr WordPress&nbsp;<\/strong>(our WordPress SEO plugin) because Rank Math allows you to automate a large number of the time-consuming tasks and conduct a comprehensive SEO audit of your website in just a single click. <\/p>\n\n\n\n<p>However, if you (for some crazy reason!) aren&#8217;t using the Rank Math WordPress plugin, we&#8217;ll also be covering other ways in which you can do the tests yourself.<\/p>\n\n\n\n<p>Um ein SEO-Audit auf Ihrer Website mit dem Rank Math-WordPress-Plugin durchzuf\u00fchren, k\u00f6nnen Sie zu navigieren <strong>Rank Math SEO \u2192 SEO Analyzer <\/strong>Wie nachfolgend dargestellt:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"1037\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/seo-analyzer-rank-math-scaled.jpg\" alt=\"SEO-Analyzer\" class=\"wp-image-1137722\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Und wir haben auch Rank Maths hergestellt <a class=\"rank-math-link\" href=\"https:\/\/rankmath.com\/de\/tools\/seo-analyzer\/\">Der SEO-Analysator ist hier online \u00f6ffentlich verf\u00fcgbar.<\/a> Dies ist eine Alternative, wenn Sie Rank Math noch nicht auf Ihrer Website verwenden. <\/p>\n\n\n\n<p>Also, ohne weitere Umschweife, fangen wir gleich an.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Check_If_Your_Website_Is_Using_a_Single_URL\"><span class=\"number\">3.1<\/span>  \u00dcberpr\u00fcfen Sie, ob Ihre Website eine einzelne URL verwendet<\/h3>\n\n\n\n<p>Je nachdem, wie Sie Ihre Website konfiguriert haben, sind beide&nbsp;<em>www&nbsp;<\/em>Version und die&nbsp;<em>Nicht-www&nbsp;<\/em>Version kann zug\u00e4nglich sein. Das bedeutet, dass Ihre Website \u00fcber beide der folgenden URLs erreichbar w\u00e4re:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/www.IhreWebsite.com https:\/\/IhreWebsite.com<\/code><\/pre>\n\n\n\n<p>Ideally, it should only be accessible from one of the above, meaning that if someone were to try to access it from the&nbsp;<em>www&nbsp;<\/em>Version zum Beispiel werden sie automatisch auf die gleiche Seite auf der umgeleitet <em>Nicht-www <\/em>Version (oder umgekehrt).<\/p>\n\n\n\n<p>This is important because if your website were to be accessible on both versions, Google (and other search engines) might index both versions of your website, which can result in <strong>Probleme mit doppeltem Inhalt.<\/strong><\/p>\n\n\n\n<div class=\"takeaway yellow\">Wenn Sie die kluge Entscheidung getroffen haben, dieses SEO mit Rank Math durchzuf\u00fchren, k\u00f6nnen Sie mit dem Plugin \u00fcberpr\u00fcfen, ob auf Ihrer Website dieses Problem auftritt und <strong>meldet den Status im SEO Audit Report.<\/strong><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2551\" height=\"2530\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/canonicalization-check-2.jpg\" alt=\"www canonicalization report rank math\" class=\"wp-image-1138054\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Wenn Sie dies lieber manuell \u00fcberpr\u00fcfen m\u00f6chten, versuchen Sie, \u00fcber beide auf Ihre Website zuzugreifen&nbsp;<em>www&nbsp;<\/em>und das&nbsp;<em>Nicht-www&nbsp;<\/em>Versionen und pr\u00fcfen Sie, ob Sie beide am Ende zu einer der beiden f\u00fchren&nbsp;<strong>eins&nbsp;<\/strong>der Versionen, in diesem Fall wurde die Umleitung bereits ordnungsgem\u00e4\u00df konfiguriert.<\/p>\n\n\n\n<p><strong>Wie kann man die Kanonisierung beheben? <em>(Reparieren Sie das www<\/em> und <em>Nicht-www<\/em><\/strong> <strong>Ausgabe<\/strong>)<\/p>\n\n\n\n<p>Wenn Ihre Website auf beiden Seiten zug\u00e4nglich ist <em>www<\/em> und das <em>Nicht-www<\/em> Versionen, dann gibt es einige m\u00f6gliche L\u00f6sungen, die Sie implementieren k\u00f6nnen, um das Problem zu beheben. Die h\u00e4ufigste L\u00f6sung besteht darin, zu \u00fcberpr\u00fcfen, ob Sie in WordPress die richtige URL angegeben haben.<\/p>\n\n\n\n<p>Wenn Ihre Website barrierefrei ist und auf beiden Seiten die gleichen Inhalte bereitstellt&nbsp;<em>www <\/em>und das&nbsp;<em>Nicht-www&nbsp;<\/em>Versionen gibt es einige m\u00f6gliche M\u00f6glichkeiten, dieses Problem zu beheben.<\/p>\n\n\n\n<p>Das h\u00e4ufigste und erste, was Sie \u00fcberpr\u00fcfen sollten, ist, ob Sie das Richtige angegeben haben <strong>WordPress-Adresse (URL)<\/strong> und <strong>Site-Adresse (URL)<\/strong> unter <strong>Settings \u2192 General<\/strong> in your WordPress dashboard. As shown below, you\u2019ll see which variation of your website\u2019s URL has been set as the default in WordPress\u2014<strong>both URLs should be the same<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1399\" height=\"718\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/05\/URL-settings-in-WordPress.png\" alt=\"URL settings in WordPress\" class=\"wp-image-1521272\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>In bestimmten F\u00e4llen ist die Option zum Bearbeiten der URL m\u00f6glicherweise nicht verf\u00fcgbar (ausgegraut). Wenn dies bei Ihrer Website der Fall ist, machen Sie sich keine Sorgen, es bedeutet lediglich, dass die Einstellung in Ihrer Website fest codiert wurde <strong>wp-config.php&nbsp;<\/strong>Datei. Die Einstellungen innerhalb der <strong>wp-config.php<\/strong> file override the settings in your WordPress admin area, which is what causes the setting to be unavailable.<\/p>\n\n\n\n<p>Wenn Ihre Einstellungen ausgegraut sind, m\u00fcssen Sie sie bearbeiten&nbsp;<strong>wp-config.php&nbsp;<\/strong>Datei direkt, um \u00c4nderungen an Ihrer URL vorzunehmen. Verwenden Sie Ihren bevorzugten FTP-Client, um auf Ihren Server zuzugreifen, und bearbeiten Sie dann die Datei. Die Regeln, nach denen Sie in der Datei wp-config.php suchen, lauten wie folgt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>define(&#039;WP_HOME&#039;,&#039;http:\/\/yourdomain.com&#039;); define(&#039;WP_SITEURL&#039;,&#039;http:\/\/yourdomain.com&#039;);\n<\/code><\/pre>\n\n\n\n<p>Wenn Sie sie gefunden haben, stellen Sie sicher, dass Sie die Werte in die gew\u00fcnschte URL \u00e4ndern und die Datei speichern.<\/p>\n\n\n\n<p>Nach dem \u00c4ndern der URL m\u00fcssen Sie auch alle Ihre alten URLs auf die neuen URLs umleiten. Greifen Sie dazu auf Ihre .htaccess-Datei zu und f\u00fcgen Sie den folgenden Codeausschnitt hinzu:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>RewriteEngine auf RewriteCond %{HTTP_HOST} ^yourdomain.com [NC] RewriteRule ^(.*)$ http:\/\/www.yourdomain.com\/$1 [L,R=301]\n<\/code><\/pre>\n\n\n\n<p><strong>In most cases, if you are unsure how to take care of this yourself, reach out to your hosting provider and refer them to this step in this tutorial, and they will (likely) be more than happy to take care of it for you.<\/strong><\/p>\n\n\n\n<p>Stellen Sie sicher, dass Sie \u201eyourdomain.com\u201c (selbstverst\u00e4ndlich) durch Ihre tats\u00e4chliche Domain ersetzen. Auch im obigen Beispiel ist die <em>Nicht-www<\/em> Die Version wird auf die umgeleitet <em>www<\/em> Ausf\u00fchrung. Wenn Sie das Gegenteil versuchen und das bevorzugen <em>Nicht-www<\/em> Version verwenden Sie den folgenden Code:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>RewriteEngine auf RewriteCond %{HTTP_HOST} ^www\\.yourdomain\\.com [NC] RewriteRule ^(.*)$ http:\/\/yourdomain.com\/$1 [L,R=301]\n<\/code><\/pre>\n\n\n\n<p>Auch hier gilt: Wenn Sie dies nicht selbst \u00e4ndern m\u00f6chten, wenden Sie sich an Ihren Gastgeber und teilen Sie ihm mit, was Sie zu tun versuchen.<\/p>\n\n\n\n<p class=\"takeaway red\"><strong>Notiz:<\/strong> Make sure to <a href=\"https:\/\/rankmath.com\/blog\/backup-wordpress-site\/\">completely back up your website<\/a> before making any changes, so that you can easily restore it in case something goes wrong.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Verify_If_Your_Website_Is_Using_an_SSL_Certificate\"><span class=\"number\">3.2<\/span>  \u00dcberpr\u00fcfen Sie, ob Ihre Website ein SSL-Zertifikat verwendet<\/h3>\n\n\n\n<p>When installed, an <strong>SSL (Secure Socket Layer) <\/strong>certificate encrypts all communication between your website and its visitors. This ensures that any data transferred, such as login credentials, personal information, or payment details, <strong>is protected<\/strong> from potential interception or hacking attempts. SSL is especially critical for websites that handle sensitive information or online transactions.<\/p>\n\n\n\n<p>Beyond security, SSL has also become a recognized <strong>SEO ranking factor<\/strong>. Search engines like Google prioritize secure websites in search results, which means having a properly configured SSL certificate can positively impact your rankings.<\/p>\n\n\n\n<p>Rank Math SEO also checks if your website is using an SSL certificate and <strong>meldet den Status im SEO Audit Report.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2181\" height=\"960\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/secure-connection-check.jpg\" alt=\"ssl check-in rank math audit\" class=\"wp-image-1138055\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Um manuell zu \u00fcberpr\u00fcfen, ob Ihre Website vorhanden ist <strong>korrekt mit einem SSL-Zertifikat konfiguriert<\/strong>, Sie m\u00fcssen sich nur die URL ansehen. Wenn die URL Ihrer Website mit beginnt <code>https<\/code>&nbsp;dann verwenden Sie SSL. Wenn die URL mit beginnt <code>http<\/code>, dann verwenden Sie kein SSL.<\/p>\n\n\n\n<p>So wird es im Google Chrome-Browser aussehen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2019\/03\/secure-vs-non-secure-url.jpg\" alt=\"secure vs non secure url\" \/><\/figure><\/div>\n\n\n<p><strong>Was passiert, wenn Ihre Website kein SSL-Zertifikat verwendet?<\/strong><\/p>\n\n\n\n<p><span style=\"margin: 0px;padding: 0px\"><strong>Profi-Tipp:&nbsp;<\/strong>Falls Sie es noch nicht tun: Wir&nbsp;<strong>sehr empfehlenswert<\/strong>&nbsp;you install an SSL certificate as it keeps your visitors&#8217; data secure, instills<\/span> confidence, and ensures that&nbsp;Google doesn&#8217;t penalize&nbsp;your website in search results.<\/p>\n\n\n\n<p>Die gute Nachricht ist, dass es einfach und kostenlos ist, ein SSL-Zertifikat zu erhalten. Unternehmen wie z.B <a href=\"https:\/\/letsencrypt.org\/\" target=\"_blank\" rel=\"noopener\">Lassen Sie uns verschl\u00fcsseln<\/a> bieten SSL-Zertifikate kostenlos an. Hier finden Sie eine detaillierte Anleitung zur Installation der SSL-Zertifikate von Let&#039;s Encrypt <a href=\"https:\/\/mythemeshop.com\/blog\/lets-encrypt-free-ssl\/\" target=\"_blank\" rel=\"noopener\">cPanel-f\u00e4hige Websites<\/a>. Das Tutorial nimmt das Beispiel einer auf SiteGround gehosteten Website, ist aber auch auf andere Webhosting-Dienste anwendbar.<\/p>\n\n\n\n<div class=\"takeaway yellow\"><strong>TL;DR:<\/strong> Stellen Sie sicher, dass auf Ihrer Website ein SSL-Zertifikat installiert ist <strong>Stellen Sie sicher, dass die nicht sichere (die HTTP-Version) Ihrer Website auf die sichere (https)-Version umgeleitet wird<\/strong>.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Check_WordPress_Visibility_Settings\"><span class=\"number\">3.3<\/span>  \u00dcberpr\u00fcfen Sie die Sichtbarkeitseinstellungen von WordPress<\/h3>\n\n\n\n<p>During development, it\u2019s common to prevent search engines from indexing your site, especially when your content is incomplete or your design isn\u2019t finalized. WordPress makes this easy with a built-in option to <strong>discourage search engines from indexing your site<\/strong>, which you can find under <strong>Einstellungen \u2192 Lesen<\/strong>.<\/p>\n\n\n\n<p>However, if you enabled this setting during setup, it\u2019s easy to forget to disable it once your site goes live.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1729\" height=\"564\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/search-engine-visibility.jpg\" alt=\"search engine visibility in wordpress\" class=\"wp-image-1137726\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>When you perform a content audit with Rank Math SEO, it <strong>automatisch<\/strong> <strong>erkennt, ob diese Einstellung versehentlich aktiviert wurde<\/strong>. Sie sehen es unter&nbsp;<strong>Basis SEO&nbsp;<\/strong>Abschnitt\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2147\" height=\"426\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/blog-public-check.jpg\" alt=\"search engine visibility with rank math\" class=\"wp-image-1138057\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Wenn Sie vergessen haben, dies zu deaktivieren, sobald Ihre Website f\u00fcr die Indexierung bereit und f\u00fcr Leser\/Betrachter verf\u00fcgbar war, tun Sie dies sofort, um Suchmaschinen dar\u00fcber zu informieren, dass sie mit der Indexierung Ihrer Website beginnen k\u00f6nnen <strong>SCHNELLSTM\u00d6GLICH!<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Check_your_Permalink_Structure_inside_WordPress\"><span class=\"number\">3.4<\/span>  \u00dcberpr\u00fcfen Sie Ihre Permalink-Struktur in WordPress<\/h3>\n\n\n\n<p>Die <a href=\"https:\/\/rankmath.com\/kb\/wordpress-permalinks\/\" data-type=\"ht_kb\" data-id=\"739989\">Permalink-Struktur<\/a> bestimmt, wie WordPress die URLs f\u00fcr die von Ihnen erstellten Beitr\u00e4ge erstellt. Bei der Auswahl der bevorzugten Permalink-Struktur f\u00fcr Ihre Website sind zwei Dinge zu beachten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Struktur der URL<\/li>\n\n\n\n<li>Die URL selbst<\/li>\n<\/ul>\n\n\n\n<p>Obwohl es verschiedene M\u00f6glichkeiten gibt, die URL zu strukturieren, ist die&nbsp;<strong>am einfachsten und effektivsten&nbsp;<\/strong>URL-Struktur ist <code>yourwebsite.com\/blog\/post-name.<\/code><\/p>\n\n\n\n<p>W\u00e4hrend einer SEO-Analyse pr\u00fcft Rank Math f\u00fcr WordPress, ob Ihre URL-Struktur ideal ist.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1310\" height=\"104\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/permalink-structure-test.jpg\" alt=\"permalink structure check in rank math seo audit\" class=\"wp-image-1138059\" style=\"width:900px;height:66px\" \/><\/figure>\n\n\n\n<p>Sie k\u00f6nnen Ihre URL-Struktur auch manuell \u00fcberpr\u00fcfen, indem Sie einen Ihrer Beitr\u00e4ge \u00f6ffnen und das Format der URL \u00fcberpr\u00fcfen.<\/p>\n\n\n\n<p>Then there&#8217;s the actual permalink itself. When you create a new post or page, WordPress automatically creates a title for it, but this tends to be too long, which is not ideal from an SEO perspective.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1538\" height=\"520\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/inefficient-url.jpg\" alt=\"inefficient url created by wordpress\" class=\"wp-image-1137835\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Google und andere Suchmaschinen bevorzugen k\u00fcrzere Titel, da diese nicht abgeschnitten sind und pr\u00e4gnant vermitteln, worum es in dem Beitrag geht. Auch k\u00fcrzere URLs werden von Benutzern bevorzugt und tragen nachweislich dazu bei, eine zu erreichen&nbsp;<strong>h\u00f6here Klickrate.<\/strong><\/p>\n\n\n\n<p>Um sicherzustellen, dass Ihre Beitr\u00e4ge (und Seiten) kurze und pr\u00e4gnante URLs haben, klicken Sie auf die Schaltfl\u00e4che \u201eBearbeiten\u201c neben der vorgeschlagenen URL und geben Sie den Permalink Ihrer Wahl ein. So haben wir das f\u00fcr diesen Beitrag ge\u00e4ndert:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1466\" height=\"534\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/changed-url.jpg\" alt=\"Changed URL in WordPress Post\" class=\"wp-image-1137837\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_to_Resolve_This_Issue\">So l\u00f6sen Sie dieses Problem<\/h4>\n\n\n\n<p>Wenn Ihre URLs nicht auf eingestellt sind&nbsp;<code>\/blog\/%postname\/<\/code> Anschlie\u00dfend wird im Rank Math f\u00fcr WordPress SEO-Analysebericht eine Warnung angezeigt. Um das Problem zu beheben, gehen Sie zu Ihrem WordPress-Men\u00fc und navigieren Sie zu <strong>Einstellungen <strong>\u2192<\/strong> Permalinks<\/strong>. Dort sehen Sie alle Vorlagen, die WordPress standardm\u00e4\u00dfig unterst\u00fctzt, und Sie k\u00f6nnen auch eine benutzerdefinierte Vorlage erstellen. W\u00e4hlen Sie das <strong>Anschriftname<\/strong> Option, die Ihre Permalinks auf setzt <code>yoursite.com\/your-post-name<\/code>.<\/p>\n\n\n\n<p>Vergessen Sie nicht <strong>sparen<\/strong> Ihre Einstellungen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2220\" height=\"1232\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/permalink-settings.jpg\" alt=\"setup permalinks in wordpress\" class=\"wp-image-1137741\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p><strong>Warnung:&nbsp;<\/strong>Changing your permalink structure will change the URLs of all of your existing posts, which will cause a lot of 404 errors. We highly recommend that you either perform this step on a new website or <a href=\"https:\/\/rankmath.com\/kb\/how-to-create-a-redirection\/\">create redirections<\/a> from the old URLs to the new URLs to avoid problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"check-site-performance\"><span class=\"number\">3.5<\/span>  \u00dcberpr\u00fcfen Sie die Leistung Ihrer Website<\/h3>\n\n\n\n<p>Jedes Mal, wenn ein Besucher auf Ihrer Website landet, pingt der Client (der Computer des Besuchers) den Server (den Webhost Ihrer Website) an&nbsp;<strong>bringen&nbsp;<\/strong>Inhalte wie die Datenbank, Bilder, CSS, Schriftarten und andere Assets.<\/p>\n\n\n\n<p><strong>Das alles braucht Zeit.<\/strong><\/p>\n\n\n\n<p>During an SEO Analysis in Rank Math, all this is reported under the&nbsp;<strong>Leistungsteil<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_To_Fix_This_Issue\">So beheben Sie dieses Problem<\/h4>\n\n\n\n<p>Wenn Ihre Website derzeit kein Caching-Plugin (oder Caching auf Serverebene) verwendet, ist Ihr <strong>Absprungrate&nbsp;<\/strong>wird durch die Decke gehen, weil, <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">laut Google<\/a>, Website-Besucher (jetzt mehr denn je) erwarten tats\u00e4chlich eine <a href=\"https:\/\/rankmath.com\/blog\/wordpress-speed-optimization\/\">Website l\u00e4dt extrem schnell<\/a>.<\/p>\n\n\n\n<p>And, if it doesn&#8217;t, they&#8217;ll just leave and go to a different website. As a result of this user behavior, page speed is now a ranking factor.<\/p>\n\n\n\n<p>Allerdings gibt es, wie bei allem, was mit WordPress zu tun hat, eine Reihe von Caching-Plugins, um dieses Problem zu l\u00f6sen. Wir empfehlen die Verwendung <a href=\"https:\/\/rankmath.com\/de\/wp-rocket\/\">WP Rocket<\/a> as it&#8217;s a really fantastic plugin that is regularly updated with new features and optimizations.<\/p>\n\n\n\n<div class=\"takeaway yellow\">Das Einrichten von Caching kann ein komplizierter und einsch\u00fcchternder Prozess sein, aber machen Sie sich keine Sorgen, denn hier finden Sie eine ausf\u00fchrliche Anleitung, die Ihnen dabei hilft <a href=\"https:\/\/docs.wp-rocket.me\/article\/59-getting-started\" target=\"_blank\" rel=\"noopener\">set WP Rocket up<\/a> Das wird sowohl Ihnen als auch Ihrer Website helfen <strong>Beschleunigen.&nbsp;<\/strong><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Server_Response_Time\">Server-Reaktionszeit<\/h4>\n\n\n\n<p>Bei der Beurteilung der Leistung Ihrer Website sind zwei Dinge zu ber\u00fccksichtigen:&nbsp;<strong>Leistung&nbsp;<\/strong>und <strong>Empf\u00e4nglichkeit.<\/strong><\/p>\n\n\n\n<p>Responsiveness defines how quickly your server responds to requests. One metric that can be used to evaluate this is <a href=\"https:\/\/rankmath.com\/de\/seo-glossary\/time-to-first-byte\/\">Zeit bis zum ersten Byte (TTFB)<\/a>.<\/p>\n\n\n\n<p>For the best possible performance, your website&#8217;s TTFB should be as low as possible &#8211; and as you might&#8217;ve guessed, Rank Math SEO checks this in its SEO Analyzer, so you don&#8217;t have to!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2205\" height=\"1203\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/response-time-check-2.jpg\" alt=\"server response time check-in rank math\" class=\"wp-image-1138062\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_To_Fix_Slow_Server_Response\">So beheben Sie eine langsame Serverantwort<\/h4>\n\n\n\n<p>Wenn die Reaktionszeit Ihres Servers langsam ist, k\u00f6nnen Sie nicht viel tun, um die Leistung Ihrer Website zu verbessern, au\u00dfer Ihren Hosting-Anbieter zu wechseln. Auf dem MyThemeShop-Blog haben wir <a href=\"https:\/\/mythemeshop.com\/?post_type=post&amp;s=hosting\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">hat viele Gastgeber bewertet<\/a>. Wir empfehlen Ihnen, einige der Rezensionen durchzulesen und <strong>Wechseln Sie zu einem besseren Host, um eine bessere Leistung zu erzielen<\/strong>.<\/p>\n\n\n\n<p>You might also want to check this detailed guide that Cloudways put together, describing how you <span style=\"margin: 0px;padding: 0px\">can&nbsp;<a href=\"https:\/\/www.cloudways.com\/blog\/reduce-server-response-time-wordpress\/\" target=\"_blank\" rel=\"noopener\">Reduzieren Sie die Antwortzeit Ihres Servers<\/a>.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Search_Console\"><span class=\"number\">3.6<\/span>  \u00dcberpr\u00fcfen Sie, ob Sie Ihre Website mit der Google Search Console verifiziert haben<\/h3>\n\n\n\n<p>Google bietet Websitebesitzern eine Reihe von Tools an, mit denen sie Probleme verstehen und l\u00f6sen k\u00f6nnen, auf die Google bei der Indexierung ihrer Website st\u00f6\u00dft. Die Suite von Tools ist bekannt als <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>, und wir empfehlen Ihnen, es sich zur Gewohnheit zu machen, alle Ihre Websites damit zu verkn\u00fcpfen, so wie Sie es bereits f\u00fcr Google Analytics tun sollten.<\/p>\n\n\n\n<p>As you might already know, it is vital that you <strong>Verbinden Sie Ihre Website mit der Google Search Console<\/strong> damit Sie Probleme proaktiv l\u00f6sen und zus\u00e4tzliche Informationen \u00fcber Ihre Website sammeln k\u00f6nnen.<\/p>\n\n\n\n<p>Usually, you would have to go through the lengthy process of logging into the Google Search Console when you want to see the data that it has collected for you. But with Rank Math SEO, you can view all your important metrics right inside WordPress.<\/p>\n\n\n\n<p>When performing an SEO Analysis with Rank Math SEO, it automatically <strong>pr\u00fcft, ob Ihre Website mit der Google Search Console verkn\u00fcpft ist<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2107\" height=\"117\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/search-console-test-2.jpg\" alt=\"search console check in rank math SEO audit\" class=\"wp-image-1138063\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_To_Resolve_This_Issue\">So l\u00f6sen Sie dieses Problem<\/h4>\n\n\n\n<p>Wenn Ihre Website nicht bereits mit der Google Search Console verbunden ist, entgehen Ihnen wertvolle Daten, die Ihnen helfen k\u00f6nnen, Ihre Website zu verbessern und auftretende Probleme zu beheben. Wir empfehlen daher dringend, dies zu tun.<\/p>\n\n\n\n<p>If you&#8217;re using Rank Math SEO, then verifying your website with the GSC is extremely easy and quick. Here&#8217;s a <a href=\"https:\/\/rankmath.com\/kb\/google-site-verification\/\">Kurzanleitung<\/a> wie es geht.<\/p>\n\n\n\n<p>If you aren&#8217;t using Rank Math SEO, the process is slightly more complicated. Log in to <a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> and find the <strong>Eigenschaft hinzuf\u00fcgen<\/strong> M\u00f6glichkeit. Die Option befindet sich an einer anderen Stelle, je nachdem, ob Sie bereits andere Eigenschaften in der Search Console haben oder ob es Ihre erste Eigenschaft ist.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"612\" height=\"450\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/add-property.jpg\" alt=\"Add property\" class=\"wp-image-1137747\" \/><\/figure>\n\n\n\n<p>Enter your website\u2019s address in the Domain section, then click <strong>Weitermachen<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1700\" height=\"1258\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/enter-domain.jpg\" alt=\"search console enter domain\" class=\"wp-image-1137749\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Die Google Search Console schl\u00e4gt Ihnen dann einige M\u00f6glichkeiten vor, wie Sie Ihre Website verifizieren k\u00f6nnen. Nutzen Sie eine der Methoden und genie\u00dfen Sie die erweiterten Analysen, die die Google Search Console bietet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1270\" height=\"1148\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/methods-to-verify-property.jpg\" alt=\"methods to verify property in search console\" class=\"wp-image-1137752\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Sitemap\"><span class=\"number\">3.7<\/span>  \u00dcberpr\u00fcfen Sie, ob Ihre Website \u00fcber eine kompatible Sitemap verf\u00fcgt<\/h3>\n\n\n\n<p>EIN&nbsp;<strong>Seitenverzeichnis<\/strong>&nbsp;ist einfach ein detaillierter Index der URLs Ihrer Beitr\u00e4ge, Seiten und Inhalte, die von Suchmaschinen angezeigt werden sollen&nbsp;<strong>kriechen.<\/strong>&nbsp;There are three main types \u2013 sitemaps that are used during the planning of a website by its designers, human-visible listings, and structured listings intended for web crawlers such as search engines.<\/p>\n\n\n\n<p>Having a sitemap on your website is a no-brainer, and usually, you\u2019d have to use another third-party plugin to create a sitemap for your website. But if you have Rank Math SEO installed, it will <strong>Erstellen Sie automatisch eine Google-freundliche Sitemap f\u00fcr Sie<\/strong>. During the SEO audit process, it will also perform a check to see if the sitemap is created and accessible.<\/p>\n\n\n\n<p>During the SEO Analysis, Rank Math SEO also checks to see if the sitemap has been created and is accessible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2201\" height=\"129\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/sitemap-test.jpg\" alt=\"methods to verify property in search console\" class=\"wp-image-1138065\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_To_Fix_This_Issue\">So beheben Sie dieses Problem<\/h4>\n\n\n\n<p>Eine Sitemap ist wichtig, da sie Suchmaschinen (wie Google) dabei hilft, den Inhalt Ihrer Website effizienter zu verstehen und zu indizieren.<\/p>\n\n\n\n<p>If you\u2019re using Rank Math SEO, then make sure that the sitemap module is enabled and properly configured. The module list can be found under <strong>Rank Math SEO \u2192 Armaturenbrett<\/strong>, und die Sitemap-Einstellungen sind unter verf\u00fcgbar <strong>Rank Math SEO \u2192 Sitemap-Einstellungen<\/strong>.<\/p>\n\n\n\n<p><mark>Hier finden Sie eine vollst\u00e4ndige Anleitung dazu <a href=\"https:\/\/rankmath.com\/kb\/configure-sitemaps\/\">Konfigurieren von Sitemaps mit Rank Math SEO<\/a>.<\/mark><\/p>\n\n\n\n<p>If you\u2019re not using Rank Math SEO, then there are other plugins available that will do the job for you. A popular option is <a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\" target=\"_blank\" rel=\"noopener\">Google XML-Sitemaps<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Find_and_Fix_Broken_Links\"><span class=\"number\">3.8<\/span>  Finden und reparieren Sie defekte Links<\/h3>\n\n\n\n<p>On a growing website, you have to add, remove, and update content constantly. This results in broken links. When a user tries to access a broken URL, <strong>Ihnen wird ein 404-Fehler angezeigt<\/strong>.<\/p>\n\n\n\n<p>Obwohl Google erkl\u00e4rt hat, dass sie 404-Fehler nicht als Ranking-Signal betrachten, wirkt sich dies dennoch auf das Nutzererlebnis aus. Deshalb sollten Sie aktiv werden <a href=\"https:\/\/rankmath.com\/kb\/monitor-404-errors\/\">Suchen Sie nach defekten Links<\/a> und <a href=\"https:\/\/rankmath.com\/kb\/fix-404-errors\/\">repariere sie<\/a> so schnell wie m\u00f6glich.<\/p>\n\n\n\n<p>Thankfully, Rank Math SEO saves the day (yet again!)<\/p>\n\n\n\n<p>Using the Rank Math SEO&nbsp;404 Monitor, you can automate the process of finding all the broken links on your website.<\/p>\n\n\n\n<p>Sie k\u00f6nnen auf den 404-Monitor zugreifen, indem Sie zu navigieren <strong>Rank Math SEO \u2192 404 Monitor<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"308\" height=\"834\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/404-monitor-tab.jpg\" alt=\"404 monitor in Rank Math\" class=\"wp-image-1137758\" \/><\/figure>\n\n\n\n<p>Hier sehen Sie alle defekten Links, die einen 404-Fehler auf Ihrer Website verursacht haben. Sie k\u00f6nnen sie sortieren, durchsuchen und sogar beheben, indem Sie alle URLs, die einen Fehler verursacht haben, auf einen neuen Beitrag oder eine neue Seite umleiten.<\/p>\n\n\n\n<p>Dazu muss das Umleitungsmodul aktiviert sein.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1696\" height=\"432\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/redirection-option.jpg\" alt=\"redirection option in rank math\" class=\"wp-image-1137760\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_To_Fix_Broken_Links_Without_Rank_Math\">So reparieren Sie defekte Links ohne Rank Math SEO<\/h4>\n\n\n\n<p>If you aren&#8217;t using Rank Math SEO and are still curious about broken links on your website, <strong>Es gibt einige L\u00f6sungen, die Sie verwenden k\u00f6nnen<\/strong>.<\/p>\n\n\n\n<p>Erstens k\u00f6nnen Sie <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2010\/06\/02\/how-to-find-and-fix-broken-links\" target=\"_blank\" rel=\"noopener\">\u00dcberpr\u00fcfen Sie alle defekten Links Ihrer Website<\/a> in der Google Search Console. W\u00e4hlen Sie die entsprechende Eigenschaft aus und \u00fcberpr\u00fcfen Sie dann den Seitenindizierungsbericht. Der Bericht zeigt Ihnen alle Fehler, die Google auf Ihrer Website gefunden hat, einschlie\u00dflich 404-Fehler.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"1127\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/page-indexing-report-scaled.jpg\" alt=\"errors in google search console\" class=\"wp-image-1137761\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Alternatively, you can use a plugin to do the job for you. The <a href=\"https:\/\/wordpress.org\/plugins\/link-checker\/\" target=\"_blank\" rel=\"noopener\">Link Checker Plugin<\/a> is just one example of a plugin that can help you find potential broken links on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Content_Optimizations\"><span class=\"number\">3.9<\/span>  Content Optimizations<\/h3>\n\n\n\n<p>As you know, <a href=\"https:\/\/mythemeshop.com\/blog\/content-is-everything-or-is-it\/\" target=\"_blank\" rel=\"noopener\">content is everything<\/a>. To <strong>maximize search engine traffic<\/strong>, your content should also be well optimized.<\/p>\n\n\n\n<p>Content optimization is usually a long and complicated process, but Rank Math SEO makes it effortless to find all the areas that you can improve upon.<\/p>\n\n\n\n<p>We will assume here that you have a pretty solid understanding of how to write SEO friendly content while taking the newest <a href=\"https:\/\/rankmath.com\/blog\/seo-tips\/\">SEO tips<\/a> into consideration at all times.<\/p>\n\n\n\n<p>In the SEO Analysis, look for the following sections to optimize your content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Focus_Keywords\">Fokus-Schl\u00fcsselw\u00f6rter<\/h4>\n\n\n\n<p>The Focus Keywords report tells you about all the posts, products (if you use WooCommerce), pages, and other content types that do not have a focus keyword set. You\u2019ll find this report in the Basic SEO section of Rank Math\u2019s SEO Analysis. If you are unsure what this means, you can read more about <a href=\"https:\/\/rankmath.com\/blog\/keyword-research\/\" data-type=\"post\" data-id=\"1221262\">Stichwortforschung<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1278\" height=\"116\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/focus-keyword-test.jpg\" alt=\"focus keywords in rank math SEO audit\" class=\"wp-image-1138067\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Fixing_Content_Optimizations\">Fixing Content Optimizations<\/h4>\n\n\n\n<p>We recommend that you visit each of the pages, posts, and products with missing focus keywords and work your way through the list. <strong>The process is relatively simple.<\/strong> Open the post in your favorite editor (Gutenberg or Classic), and scroll to the Rank Math SEO Meta Box.<\/p>\n\n\n\n<p>Once you\u2019re there, add one or more (up to 5) focus keywords to the post.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"1020\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2019\/03\/focus-keyword-ex-scaled.jpg\" alt=\"add focus keyword\" class=\"wp-image-1490503\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>Wait for a few seconds for Rank Math SEO to process your keywords, after which you\u2019ll see that Rank Math SEO tells you the various ways you can <a href=\"https:\/\/rankmath.com\/kb\/score-100-in-tests\/\">optimize your content for your keywords<\/a>. Use the advanced content insights that you will find in the Rank Math SEO Meta Box to improve your post. <span style=\"margin: 0px;padding: 0px\">Go through the list of recommendations Rank Math offers, and at the same time, make sure your content reflects the&nbsp;<a href=\"https:\/\/rankmath.com\/kb\/search-intent-analysis\/\" target=\"_blank\">Suchabsicht<\/a>&nbsp;of the keyword you are targeting.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Title_Optimizations\">Title Optimizations<\/h4>\n\n\n\n<p>Using the desired focus keywords in the title of the post is a sure-fire way to ensure that your title is on-topic, which has been shown to help you generate more traffic from search. During the SEO Analysis, Rank Math SEO also flags up all of the posts where the focus keyword has not been used in the title.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2074\" height=\"156\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/post-title-focus-keywords-test.jpg\" alt=\"title optimization in rank math SEO audit\" class=\"wp-image-1138069\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_To_Fix_This\">How To Fix This<\/h4>\n\n\n\n<p>Having the focus keyword in the title is important for two reasons. Not only is it important for SEO, but it also helps the user understand what your content is about, which eventually leads them to click on your result in the SERPs. Go through all of the posts, pages, and products that Rank Math SEO recommends.<\/p>\n\n\n\n<div class=\"takeaway yellow\"><strong>Profi-Tipp:<\/strong> Rank Math SEO for WordPress can only tell you when a post does not have the focus keyword in the title once you\u2019ve set a focus keyword. Once you set the focus keyword for all the posts that do not have them yet, you should run the audit again to find more posts that may not have a relevant, descriptive title.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Schema\"><span class=\"number\">3.10<\/span>  Schema (aka Rich Snippets)<\/h3>\n\n\n\n<p>Schema, or <a href=\"https:\/\/rankmath.com\/de\/seo-glossary\/rich-results\/\">Rich-Snippets<\/a>, refers to code that you add to your website or post, which gives search engines additional information about your post. The search engines then use this to display extra information about your post in the search results.<\/p>\n\n\n\n<p>There is a good chance that you have experienced the result of Schema markup already. If you\u2019ve seen a result with a<em> rating<\/em> next to it, then you know what we are talking about.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1834\" height=\"1132\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2021\/07\/recipe-schema-rich-snippet-example.png\" alt=\"Example of rich snippet\" class=\"wp-image-904489\" \/><\/figure>\n\n\n\n<p>All the details in the screenshot above have been pulled from the website&#8217;s Schema markup itself.<\/p>\n\n\n\n<p>To add markup data to your post, open Rank Math in the Gutenberg sidebar, navigate to the Schema tab, and then select from the available <a class=\"rank-math-link\" href=\"https:\/\/rankmath.com\/blog\/schema-markup\/\">Schema-Markup<\/a> types you&#8217;d like to add:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"384\" height=\"392\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/schema-generator.gif\" alt=\"Schema Generator in Rank Math\" class=\"wp-image-1137812\" \/><\/figure>\n\n\n\n<p>Open Rank Math&#8217;s Schema Generator, and then select from one of the available Schema types that you&#8217;d like to add to this particular post or page: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1298\" height=\"1318\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/select-schema.jpg\" alt=\"Select Schema\" class=\"wp-image-1137814\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>When you perform an SEO audit with Rank Math SEO, it checks for the presence of Schema metadata on your website and informs you of the status in the <strong>Advanced SEO section of the SEO Analysis<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1376\" height=\"154\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/schema-meta-data-1.jpg\" alt=\"schema metadata test\" class=\"wp-image-1138073\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_To_Add_Schema_Without_Rank_Math\">How to Add Schema Without Rank Math SEO<\/h4>\n\n\n\n<p>There are plenty of plugins and themes that allow you to add Schema markup to your website, and WP Review is one of the better ones. It is also free. If you&#8217;re looking for a paid solution, the <a href=\"https:\/\/mythemeshop.com\/themes\/schema\/\" target=\"_blank\" rel=\"noopener\">Schema theme<\/a> is also a great choice to consider.<\/p>\n\n\n\n<p>Once you\u2019ve added the plugin of your choice and added Schema data to your posts, you can <a href=\"https:\/\/rankmath.com\/kb\/rich-results-test\/\">pr\u00fcfen<\/a> if it has been added correctly using <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Rich Results Testing tool<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Image_Optimization\"><span class=\"number\">3.11<\/span>  Image Optimization<\/h3>\n\n\n\n<p>Optimized images can go a long way to bring you targeted search traffic. Therefore, it is absolutely important that you <strong>optimize the images on your site in the best way possible<\/strong>. For the best results, you should optimize the following things.<\/p>\n\n\n\n<p><a href=\"https:\/\/rankmath.com\/blog\/image-seo\/\" data-type=\"post\" data-id=\"911273\">Optimizing images<\/a> is another important thing to consider when optimizing your entire website for search. For the best results, we recommend optimizing the following things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Image Name<\/li>\n\n\n\n<li>Bildgr\u00f6\u00dfe<\/li>\n\n\n\n<li>Alt-Text<\/li>\n<\/ul>\n\n\n\n<p>Die <strong>image name<\/strong> is pretty obvious. Always give your images descriptive names and include your target keywords <strong>if they are<\/strong> suitable. Here are a few examples of how to do it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>image 1.jpg<\/em> &lt;- Not an ideal name<\/li>\n\n\n\n<li><em>imageoptimizationinrankmath.jpg<\/em> &lt;- Better, but can be improved<\/li>\n\n\n\n<li><em>image optimization in rank math.jpg<\/em> &lt;- Good<\/li>\n\n\n\n<li><em>image_optimization_in_rank_math.jp<\/em>g &lt;-Best<\/li>\n\n\n\n<li><em>image-optimization-in-rank-math.jpg<\/em> &lt;- Another Variation<\/li>\n<\/ul>\n\n\n\n<p>Using spaces in an image name is not mandatory, and not even recommended in many cases.<\/p>\n\n\n\n<p><strong>It is best if you use hyphens or underscores in your image name.<\/strong><\/p>\n\n\n\n<p>Als n\u00e4chstes ist <strong>image size<\/strong>. This is a commonly overlooked part of the image optimization process and has a huge effect on SEO.<\/p>\n\n\n\n<p>Ideally, you\u2019d want your images to be the smallest possible size but still be relatively high-quality.<\/p>\n\n\n\n<p>To achieve that, you can either compress your images before you upload them or use one of the many WordPress image optimization plugins there are to choose from so you don&#8217;t have to worry about it. Both approaches work well.<\/p>\n\n\n\n<p>It&#8217;s also vital that you don&#8217;t forget to <strong>resize your images to be in the appropriate resolution<\/strong>.<\/p>\n\n\n\n<p>The reasoning behind this is that it simply wouldn&#8217;t make sense to have an image of dimensions <em>4000&#215;2000<\/em> pixels if your website\u2019s maximum width is just <em>1500 pixels<\/em>. Not only are you storing images of greater file sizes, but you&#8217;re also using extra bandwidth and consuming server resources.&nbsp;To avoid this issue, always resize your images before you upload them.<\/p>\n\n\n\n<p>You can check the size of each of your images in the WordPress media gallery. Just open up an image, and you\u2019ll be able to see the size of the image alongside the image with some other information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"1172\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/image-dimensions-scaled.jpg\" alt=\"see image dimensions in wordpress\" class=\"wp-image-1137820\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>The final way to optimize your images is to <em>check the alt-text<\/em>. The Alt-text is an optional piece of text that helps search engines understand what the image is about. <\/p>\n\n\n\n<p>In addition, it should also be in place to help those who may be visually impaired and using some screen reader software to consume your content.<\/p>\n\n\n\n<p>Rank Math SEO checks all the images on your website to see if they have alt-text associated with them. This helps you shortlist the images with missing alt-tags so you can <a href=\"https:\/\/rankmath.com\/kb\/generate-alt-text-with-content-ai\/\" data-type=\"ht_kb\" data-id=\"1320461\">quickly add alt-tags to optimize them<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1992\" height=\"130\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/image-alt-test.jpg\" alt=\"alt tags on images rank math audit check\" class=\"wp-image-1138075\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_to_Fix_Image_Related_Issues\">How to Fix Image-Related Issues<\/h4>\n\n\n\n<p>If you\u2019re not using Rank Math SEO, then you\u2019ll need to use a combination of a number of third-party plugins, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For Image File Names<\/strong>: Renaming and re-uploading images will be a nightmare. You can use a plugin like <a href=\"https:\/\/wordpress.org\/plugins\/phoenix-media-rename\/\" target=\"_blank\" rel=\"noopener\">Phoenix Media Rename<\/a> to start renaming your images right inside WordPress.<\/li>\n\n\n\n<li><strong>For Adding Alt Text<\/strong>: There are plenty of plugins that can add alt-text to images, and <a href=\"https:\/\/rankmath.com\/kb\/general-settings\/#images\">SEO Optimized Images<\/a> seems like a good one.<\/li>\n\n\n\n<li><strong>For Compressing Images<\/strong>: Again, many plugins can do a fantastic job, and <a href=\"https:\/\/wordpress.org\/plugins\/imagify\/\" target=\"_blank\" rel=\"noopener\">Imagify Image Optimization<\/a> has a stellar reputation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Check_Mobile_Optimization\"><span class=\"number\">3.12<\/span>  Check Mobile Optimization<\/h3>\n\n\n\n<p>It is likely that most of your website\u2019s visitors are using their mobile phones to access your website. To serve them well, it is absolutely important that your website is <strong>responsive and is <a href=\"https:\/\/rankmath.com\/blog\/mobile-seo\/\">optimized for mobile phones<\/a><\/strong>.<\/p>\n\n\n\n<p>Rank Math SEO lets you check your website\u2019s mobile optimization and also preview what your website will look like in mobile search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2232\" height=\"1555\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/03\/mobile-snapshot-check.jpg\" alt=\"Mobile Preview in Rank Math SEO Audit\" class=\"wp-image-1137827\" style=\"width:900px;height:undefinedpx\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How_To_Fix_Mobile_Optimization_Issues\">How to Fix Mobile Optimization Issues<\/h4>\n\n\n\n<p>To put it lightly, if your website still isn\u2019t optimized to work on mobile devices in this day and age, you&#8217;re in trouble. <\/p>\n\n\n\n<p>More than half of the world\u2019s web traffic is through mobile phones, and not having a mobile-optimized website would be completely remiss if you&#8217;re trying to optimize your website for search.<\/p>\n\n\n\n<p>To solve this issue, the easiest (and best) way would be to <strong>switch to a responsive theme<\/strong>. Responsive themes are built in a way that they automatically adjust the content based on the device on which they are being viewed.<\/p>\n\n\n\n<p>We might be biased, but <a href=\"https:\/\/mythemeshop.com\" target=\"_blank\" rel=\"noopener\">MeinThemenShop<\/a> has some fantastic responsive themes that you should definitely check out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-audit-checklist\"><span class=\"number\">4<\/span>  SEO Audit Checklist<\/h2>\n\n\n\n<p>Use this checklist to make sure you\u2019ve completed all the essential steps of your SEO audit.<\/p>\n\n\n\n<p><strong>Technisches SEO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website resolves to <strong>one version only<\/strong> (www or non-www)<\/li>\n\n\n\n<li><strong>SSL certificate<\/strong> installed and HTTP redirects to HTTPS<\/li>\n\n\n\n<li>WordPress <strong>Suchmaschinensichtbarkeit<\/strong> is turned off<\/li>\n\n\n\n<li><strong>SEO-friendly permalink structure<\/strong> set (Post Name)<\/li>\n\n\n\n<li>Website loads fast with <strong>caching enabled<\/strong><\/li>\n\n\n\n<li>Server response time (TTFB) is within acceptable limits<\/li>\n\n\n\n<li>Website is <strong>mobile-friendly and responsive<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Search Engine Setup<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website verified in <strong>Google Search Console<\/strong><\/li>\n\n\n\n<li>Sitemap generated, accessible, and submitted<\/li>\n\n\n\n<li>No major indexing or crawl errors reported<\/li>\n<\/ul>\n\n\n\n<p><strong>Content &amp; On-Page SEO<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All posts and pages have <strong>focus keywords<\/strong><\/li>\n\n\n\n<li>Focus keywords included in <strong>titles<\/strong><\/li>\n\n\n\n<li>Content matches <strong>Suchabsicht<\/strong><\/li>\n\n\n\n<li>Schema markup added where relevant<\/li>\n\n\n\n<li>Images optimized:\n<ul class=\"wp-block-list\">\n<li>Descriptive file names<\/li>\n\n\n\n<li>Proper image sizes<\/li>\n\n\n\n<li>Alt text added<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>User Experience &amp; Maintenance<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broken links identified and fixed (404 errors)<\/li>\n\n\n\n<li>Redirects set for removed or changed URLs<\/li>\n\n\n\n<li>No unnecessary plugins slowing the site down<\/li>\n<\/ul>\n\n\n\n<div class=\"takeaway\">\n<h2 id=\"conclusion\">Fazit<\/h2>\n<p>Conducting an SEO audit is undoubtedly an essential part of <strong>optimizing your website to maximize the amount of traffic<\/strong> it generates from search. Traditional ways to audit your website may work, but they are not easy to do and in some cases not even possible. With Rank Math SEO, you can conduct a professional SEO audit of your website&nbsp;<strong>und&nbsp;<\/strong>fix all issues identified in hours,&nbsp;<strong>not weeks<\/strong> so you can finally kickstart the growth of your website.<\/p>\n<p>If you have absolutely anything to add or have a question &#8211; please feel free to Tweet <a href=\"https:\/\/twitter.com\/rankmathseo\" target=\"_blank\" rel=\"noopener\">@rankmathseo<\/a>!<\/p>\n<\/div>\n\n\n<div class=\"embedded-seo-analysis-wrap\">\n\t<h4>F\u00fchren Sie eine gr\u00fcndliche SEO-Analyse Ihrer Website durch.<\/h4>\n\t<form class=\"embedded-seo-analysis\" action=\"\/de\/tools\/seo-analyzer\/\" method=\"GET\" target=\"_blank\" data-trp-original-action=\"\/tools\/seo-analyzer\/\">\n\t\t<input type=\"text\" class=\"analyze-url\" name=\"site\" id=\"analyze-url\" value=\"\" required=\"required\" autocomplete=\"on\" pattern=\".+\\..+\" title=\"Bitte geben Sie eine g\u00fcltige URL ein.\" placeholder=\"http:\/\/www.example.com\">\n\t\t<button type=\"submit\" class=\"button\"><span>Analyze<\/span><\/button>\n\t<input type=\"hidden\" name=\"trp-form-language\" value=\"de\"\/><\/form>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>If you actually want to drive consistent traffic to your website, regular SEO audits are non-negotiable. They&#8217;re the key to ensuring your site stays visible, fast, and aligned with Google&#8217;s ever-changing algorithms. But here&#8217;s the good news: you don\u2019t need to hire an expert or spend hundreds of dollars on premium tools to get started. [&hellip;]<\/p>","protected":false},"author":37,"featured_media":391724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-390255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technical-seo"},"_links":{"self":[{"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/posts\/390255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/comments?post=390255"}],"version-history":[{"count":5,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/posts\/390255\/revisions"}],"predecessor-version":[{"id":1669208,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/posts\/390255\/revisions\/1669208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/media\/391724"}],"wp:attachment":[{"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/media?parent=390255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/categories?post=390255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/tags?post=390255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}