{"id":1225714,"date":"2023-11-20T16:00:33","date_gmt":"2023-11-20T16:00:33","guid":{"rendered":"https:\/\/rankmath.com\/?p=1225714"},"modified":"2025-06-26T02:23:52","modified_gmt":"2025-06-26T02:23:52","slug":"technical-seo","status":"publish","type":"post","link":"https:\/\/rankmath.com\/de\/blog\/technical-seo\/","title":{"rendered":"Vollst\u00e4ndiger Leitfaden zum technischen SEO: Verbessern Sie den Zustand Ihrer Website"},"content":{"rendered":"<p>Der technische Aspekt von SEO ist einer der grundlegendsten Aspekte von SEO. <\/p>\n\n\n\n<p>Aber warum ist das technische SEO wichtig?<\/p>\n\n\n\n<p>Denn selbst die schillerndsten Inhalte oder Produkte werden nicht gl\u00e4nzen, wenn sie vor Suchmaschinen verborgen bleiben. Das Verst\u00e4ndnis und die Umsetzung des technischen SEO ist der Schl\u00fcssel, um Ihrer Konkurrenz einen Schritt voraus zu sein. <\/p>\n\n\n\n<p>Dieser Leitfaden wird Ihnen dabei helfen, die Geheimnisse von Suchmaschinen-Rankings und einer erstklassigen Benutzererfahrung zu l\u00fcften. Tauchen wir also ein und entdecken wir gemeinsam die Welt des technischen SEO.<\/p>\n\n\n<div class=\"youtube-container\"><div class=\"youtube-player\" data-id=\"o7miIuomJoE\" data-image=\"exists\" data-controls=\"1\" role=\"button\" tabindex=\"0\" aria-label=\"Video abspielen\"><div><img decoding=\"async\" class=\"youtube-thumb\" src=\"https:\/\/img.youtube.com\/vi\/o7miIuomJoE\/maxresdefault.jpg\" width=\"1280\" height=\"720\" alt=\"9 Must-Know Technical SEO Practices for 2025\" role=\"presentation\"><div class=\"play-button\" aria-hidden=\"true\"><i class=\"icon-youtube\"><\/i><\/div><\/div><\/div><\/div>\n\n\n<!--more-->\n\n\n\n<div id=\"toc\">\n    <h2>Inhaltsverzeichnis<\/h2>\n    <ol>\n        <li><a href=\"#what-is-technical-seo\">What is Technical SEO?<\/a><\/li>\n        <li><a href=\"#why-is-technical-seo-important\">Why is Technical SEO Important?<\/a>\n        <\/li><li><a href=\"#best-practices-for-technical-seo\">Best Practices for Technical SEO<\/a>\n            <ul>\n                <li><a href=\"#website-structure\">Website Structure<\/a><\/li>\n                <li><a href=\"#indexability-and-crawling\">Indexability and Crawling<\/a><\/li>\n                <li><a href=\"#xml-sitemaps\">XML Sitemaps<\/a><\/li>\n                <li><a href=\"#site-navigation\">Site Navigation<\/a><\/li>\n                <li><a href=\"#use-structured-data\">Use Structured Data<\/a><\/li>\n                <li><a href=\"#mobile-optimization\">Mobile Optimization<\/a><\/li>\n                <li><a href=\"#remove-duplicate-content\">Find and Remove Duplicate Content <\/a><\/li>\n                <li><a href=\"#page-speed-optimization\">Optimierung der Seitengeschwindigkeit<\/a><\/li>\n                <li><a href=\"#ensure-website-security\">Ensure Website Security<\/a><\/li>\n            <\/ul>\n        <\/li>\n        <li><a href=\"#conclusion\">Verpacken<\/a><\/li>\n    <\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-technical-seo\"><span class=\"number\">1<\/span>  What is Technical SEO?<\/h2>\n\n\n\n<p>Technical SEO refers to the process of optimizing your website&#8217;s backend structure to help search engines crawl, index, and rank your content more effectively. It lays the groundwork for your entire SEO strategy\u2014without it, even the best content may never be found.<\/p>\n\n\n\n<p>Unlike <a href=\"https:\/\/rankmath.com\/blog\/on-page-seo\/\">auf Seite SEO<\/a> (which focuses on content) or <a href=\"https:\/\/rankmath.com\/blog\/off-page-seo\/\">off-page SEO<\/a> (which focuses on backlinks), technical SEO ensures your website is fast, secure, mobile-friendly, and easy for search engines to understand.<\/p>\n\n\n\n<p><strong>Core Components of Technical SEO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Site Architecture:<\/strong> Clear structure with logical internal linking and a sitemap.<\/li>\n\n\n\n<li><strong>Crawlability &amp; Indexing:<\/strong> Make sure search engines can discover and index your pages properly.<\/li>\n\n\n\n<li><strong>Mobile-Friendliness:<\/strong> Responsive design that works across all devices.<\/li>\n\n\n\n<li><strong>Page Speed Optimization:<\/strong> Faster load times enhance UX and rankings.<\/li>\n\n\n\n<li><strong>HTTPS &amp; Security:<\/strong> Secure websites earn more trust from users and search engines.<\/li>\n\n\n\n<li><strong>URL Structure &amp; Tags:<\/strong> Clean URLs, proper use of header tags, canonical tags, and structured data.<\/li>\n<\/ul>\n\n\n\n<p>When done right, technical SEO improves not only your visibility in search engines but also the overall user experience. Think of it as making your website <em>search engine ready.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-technical-seo-important\"><span class=\"number\">2<\/span>  Why is Technical SEO Important?<\/h2>\n\n\n\n<p>Technical SEO is important because it helps search engines understand and index your website correctly. This is essential for ranking well in SERPs and driving organic traffic to your site.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Yep, technical SEO can matter A LOT, especially on larger-scale complex sites. For those sites, nipping technical SEO problems in the bud can stop them from becoming BIG problems down the line. If Google can&#39;t find or render your content properly, it doesn&#39;t matter how good it is <a href=\"https:\/\/t.co\/8YjUQhblll\">https:\/\/t.co\/8YjUQhblll<\/a><\/p>\u2013 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1683445928395526144?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 24, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>We&#8217;ve listed a few benefits of technical SEO.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improved website performance:<\/strong>&nbsp;Technical SEO can help improve your website&#8217;s loading speed, a key ranking factor.&nbsp;A faster website is also more user-friendly,&nbsp;which can lead to lower bounce rates and higher conversion rates.<\/li>\n\n\n\n<li><strong>Increased organic traffic:<\/strong>&nbsp;When your website is technically sound,&nbsp;search engines are more likely to crawl and index it properly.&nbsp;This means your pages are more likely to appear in SERPs for relevant keywords,&nbsp;which can significantly increase organic traffic.<\/li>\n\n\n\n<li><strong>Better user experience:<\/strong>&nbsp;A technically sound website is also more user-friendly.&nbsp;This means visitors are more likely to stay on your site longer and explore more pages.<\/li>\n\n\n\n<li><strong>Improved security:<\/strong>&nbsp;Technical SEO can also help to improve your website&#8217;s security.&nbsp;By fixing vulnerabilities and implementing security best practices,&nbsp;you can reduce the risk of your website being hacked or compromised.<\/li>\n<\/ul>\n\n\n\n<p>Overall, technical SEO is an essential part of any SEO strategy. By optimizing the technical aspects of your website, you can improve its performance, visibility, and user experience. <\/p>\n\n\n\n<p>If you&#8217;re serious about improving your website&#8217;s SEO, investing in technical SEO is important. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-technical-seo\"><span class=\"number\">3<\/span>  Best Practices for Technical SEO<\/h2>\n\n\n\n<p>We&#8217;ll now discuss the best practices you can follow to improve your technical SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"website-structure\"><span class=\"number\">3.1<\/span>  Website Structure <\/h3>\n\n\n\n<p>A strong website structure is the foundation of technical SEO. It ensures that search engines can crawl and index your site efficiently, while also providing a smooth navigation experience for users. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>URL-Struktur<\/strong><\/h4>\n\n\n\n<p>Your website\u2019s URL structure plays an important role in SEO. Clean, descriptive URLs help both search engines and users understand what a page is about.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2480\" height=\"1162\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/11\/url-structure-guidelines.jpeg\" alt=\"URL Structure Guidelines by Google\" class=\"wp-image-1229374\" \/><\/figure>\n\n\n\n<p><strong>Here are a few of the best practices for <a href=\"https:\/\/rankmath.com\/blog\/seo-friendly-urls\/\">SEO-freundliche URLs<\/a>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verwenden <strong>relevant keywords<\/strong> (e.g., <code>\/seo-tips<\/code> Anstatt von <code>\/page?id=123<\/code>)<\/li>\n\n\n\n<li>Vermeiden <strong>unnecessary parameters<\/strong> or special characters<\/li>\n\n\n\n<li>Keep them <strong>short, consistent<\/strong>, und <strong>readable<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Rank Math makes it easy to review and update URLs in bulk using its built-in CSV method. To do so, navigate to your WordPress dashboard and navigate to <strong>Rank Math SEO \u2192 Status &amp; Tools \u2192 Import &amp; Export<\/strong>.<\/p>\n\n\n\n<p>Unter dem <strong>CSV-Datei<\/strong> section, click on the <strong>Export CSV<\/strong> tab. Choose <strong>Beitr\u00e4ge<\/strong> (if you&#8217;re editing metadata like SEO Title or Description for blog posts), and click <strong>Export<\/strong>, Wie nachfolgend dargestellt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2488\" height=\"932\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/export-csv-file.jpeg\" alt=\"Export CSV file\" class=\"wp-image-1544805\" \/><\/figure>\n\n\n\n<p>Once the file is downloaded, open it to review the data. Look for URLs that can benefit from optimization\u2014for example, those using underscores instead of hyphens or ones that are too long or unclear.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1436\" height=\"464\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/change-slug.jpg\" alt=\"Update URLs in Rank Math\" class=\"wp-image-1544807\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">For instance:<\/h4>\n\n\n\n<p><strong>Vor<\/strong>: <code>Digital-marketing-strategies-3-5<\/code><br><strong>Nach dem<\/strong>: <code><code>digital-marketing-strategies<\/code><\/code><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1172\" height=\"458\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/slug-changed.jpg\" alt=\"URL updated \" class=\"wp-image-1544808\" \/><\/figure>\n\n\n\n<p>Update the necessary fields in the CSV file directly. After making all changes, save the updated file.<\/p>\n\n\n\n<p>Next, go back to the <strong>Importieren<\/strong> tab in the same section of Rank Math and upload the modified CSV file. Rank Math will apply the changes to your website.<\/p>\n\n\n\n<p>Finally, check your site to confirm that the new URLs are live and that any modified URLs have proper <a href=\"https:\/\/rankmath.com\/blog\/bulk-301-redirects-wordpress\/\">Weiterleitungen<\/a> in place.<\/p>\n\n\n\n<p><strong>Canonicalization<\/strong><br>Canonicalization is a key aspect of technical SEO that helps resolve duplicate content issues by telling search engines which version of a page is the &#8220;preferred one&#8221;.<\/p>\n\n\n\n<p>Often, the same content can appear under different URL. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>example.com\/page<\/code><\/li>\n\n\n\n<li><code>example.com\/page?ref=123<\/code><\/li>\n\n\n\n<li><code>www.example.com\/page<\/code><\/li>\n<\/ul>\n\n\n\n<p>By using canonical tags, you point search engines to the primary version of a page. This consolidates ranking signals, avoids duplicate content penalties, and ensures accurate indexing.<\/p>\n\n\n\n<p>With Rank Math, setting or changing canonical URLs is very easy. <\/p>\n\n\n\n<p>Navigate to the post or page editor in your WordPress dashboard. Once you&#8217;re there, click on the <strong>Fortschrittlich<\/strong> tab in the Rank Math meta box, where you&#8217;ll find the <strong>Kanonische URL<\/strong> Feld. <\/p>\n\n\n\n<p>Here, you can add a new canonical URL or edit the existing one to specify the preferred version of your content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1030\" height=\"1616\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/canonical-url-ex.jpg\" alt=\"Canonical URL in Rank Math\" class=\"wp-image-1544817\" \/><\/figure>\n\n\n\n<p class=\"takeaway\">For more information, you can refer to our detailed guide on <a href=\"https:\/\/rankmath.com\/blog\/canonical-urls\/\">canonical URLs<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"indexability-and-crawling\"><span class=\"number\">3.2<\/span>  Indexability and Crawling<\/h3>\n\n\n\n<p>In technical SEO, <a href=\"https:\/\/rankmath.com\/blog\/how-search-engine-indexing-works\/\">crawling and indexability<\/a> determine how search engines access and understand your website content. <\/p>\n\n\n\n<p>Crawling is the process by which search engine bots discover pages, while indexability determines whether those pages are added to the search index and can appear in search results.<\/p>\n\n\n\n<p>To manage these processes, one essential tool is the <code>robots.txt<\/code> file. This file provides instructions to search engine crawlers about which parts of your site should or should not be crawled. <\/p>\n\n\n\n<p>For instance, you can block specific folders, admin pages, or other low-value content that you don&#8217;t want bots to access.<\/p>\n\n\n\n<p>Equally important are <strong>meta-directives<\/strong> such as <code>keinindex<\/code>, <code>nicht folgen<\/code>, und <code>disallow<\/code>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die <code>keinindex<\/code> tag tells search engines not to index a specific page.<\/li>\n\n\n\n<li>Die <code>nicht folgen<\/code> tag instructs bots not to follow certain links, which can help manage link equity.<\/li>\n\n\n\n<li>Die <code>disallow<\/code> directive in <code>robots.txt<\/code> restricts crawling access to specific areas of the site, though it doesn&#8217;t prevent indexing if a page is linked elsewhere.<\/li>\n<\/ul>\n\n\n\n<p>Meanwhile, <strong>XML sitemaps<\/strong> serve as structured guides for search engines, listing all important URLs and metadata such as last modified dates or update frequency. This is especially helpful for large or dynamic websites, as it ensures that important pages are not missed during crawling.<\/p>\n\n\n\n<p>With Rank Math, you can edit your <code>robots.txt<\/code> file directly within the plugin. To do so, navigate to&nbsp;<strong>Rank Math SEO \u2192<\/strong> <strong>Allgemeine Einstellungen<\/strong>&nbsp;from your WordPress dashboard. Click&nbsp;<strong>Bearbeiten Sie robots.txt<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2356\" height=\"1516\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/edit-robots-file.jpg\" alt=\"Bearbeiten Sie robots.txt in Rank Math\" class=\"wp-image-1544823\" \/><\/figure>\n\n\n\n<p>You can also test your file for any errors using our&nbsp;<strong><a href=\"https:\/\/rankmath.com\/de\/tools\/robots-txt\/\">Robots.txt Tester and Validator<\/a><\/strong>. Just paste your domain URL, select a crawler, and click&nbsp;<strong>TEST<\/strong>. If there\u2019s an issue, it will highlight the error.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1450\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/robots-tester-tool-scaled.jpg\" alt=\"Robots.txt Tester and Validator\" class=\"wp-image-1544827\" \/><\/figure>\n\n\n\n<p class=\"takeaway\">Refer to our dedicated tutorial on <a href=\"https:\/\/rankmath.com\/kb\/how-to-edit-robots-txt-with-rank-math\/\">editing the robots.txt<\/a> file in Rank Math.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"xml-sitemaps\"><span class=\"number\">3.3<\/span>  XML Sitemaps<\/h3>\n\n\n\n<p>XML sitemaps play a vital role in technical SEO by helping search engines to efficiently find and index your most important pages. They provide a structured list of key URLs, including details like last modified dates and update frequency, which is especially helpful for large or complex websites.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Creating XML Sitemaps<\/strong><\/h4>\n\n\n\n<p>XML sitemaps serve as crucial navigational guides for search engines, offering a roadmap to the various pages of a website. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">ICYMI: XML Sitemaps are the second most important source for Google&#39;s URL discovery and crawling is according to Google&#39;s Gary Illyes  <a href=\"https:\/\/t.co\/iZmkKCCVgq\">https:\/\/t.co\/iZmkKCCVgq<\/a> <a href=\"https:\/\/t.co\/lrvfenYZIb\">pic.twitter.com\/lrvfenYZIb<\/a><\/p>\u2013 Barry Schwartz (@rustybrick) <a href=\"https:\/\/twitter.com\/rustybrick\/status\/1166410297126674439?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 27, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>With Rank Math, you don\u2019t need to build a sitemap manually. <strong>The plugin automatically generates fully compatible XML sitemaps for your website. <\/strong><\/p>\n\n\n\n<p>You can access and configure them by navigating to <strong>Rank Math SEO \u2192 Sitemap-Einstellungen<\/strong> in your WordPress dashboard. Here, you can customize what content types (posts, pages, custom post types, taxonomies) appear in the sitemap.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1490\" height=\"1196\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/sitemap-settings.jpg\" alt=\"Sitemap settings in Rank Math\" class=\"wp-image-1544835\" \/><\/figure>\n\n\n\n<p>This ensures that all important URLs are included and kept up to date as you add new content or update existing pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Submitting Sitemaps to Search Engines<\/strong><\/h4>\n\n\n\n<p>Once XML sitemaps are created, the next step in the technical SEO process is submitting them to search engines. This ensures that your content is crawled and indexed more quickly and accurately.<\/p>\n\n\n\n<p>You can submit your sitemap using tools like Google Search Console and Bing Webmaster Tools. The submission typically involved entering your sitemap URL (e.g., <code>https:\/\/yourdomain.com\/sitemap_index.xml<\/code>) into the appropriate field in these tools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1163\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/submit-sitemaps-scaled.jpg\" alt=\"Submit sitemaps\" class=\"wp-image-1544850\" \/><\/figure>\n\n\n\n<p>For best results, it\u2019s a good idea to resubmit your sitemap after making major updates to your site structure or adding a large batch of new content.<\/p>\n\n\n\n<p>After your sitemaps are submitted, <strong>Rank Math will automatically update any new content you add to your website to the respective sitemaps,<\/strong> and Google will be able to fetch that content seamlessly.<\/p>\n\n\n\n<p class=\"takeaway\">You can further refer to our detailed guide that&#8217;ll help you <a href=\"https:\/\/rankmath.com\/kb\/configure-sitemaps\/\">configure sitemaps in Rank Math<\/a> seamlessly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"site-navigation\"><span class=\"number\">3.4<\/span>  Site Navigation<\/h3>\n\n\n\n<p>Site navigation is another important component of technical SEO, influencing how search engines and users navigate and understand a website&#8217;s content. Effective site navigation ensures that both search engines and users can easily access and comprehend the structure of a site.<\/p>\n\n\n\n<p>Websites can enhance their technical SEO by implementing a clear hierarchical structure and breadcrumbs, improving search engine rankings and user satisfaction.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Clear Hierarchical Structure<\/strong><\/h4>\n\n\n\n<p>Establishing a clear hierarchical structure is essential for technical SEO. This involves organizing website content logically and hierarchically, clearly distinguishing between main categories and subcategories.<\/p>\n\n\n\n<p>For instance, an e-commerce site might have a top-level category for &#8220;Electronics&#8221; with subcategories like &#8220;Mobiles&#8221; and &#8220;Cameras.&#8221; This hierarchical structure helps search engines comprehend the relationships between different pages, enhancing the site&#8217;s overall visibility. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1059\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/11\/hierarchial-structure-1-scaled.jpeg\" alt=\"Example of Hierarchical Structure for technical SEO\" class=\"wp-image-1227779\" \/><\/figure>\n\n\n\n<p>Clear hierarchies also make it easier for users to navigate, improving the user experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Semmelbr\u00f6sel<\/strong><\/h4>\n\n\n\n<p>Breadcrumbs are secondary navigation elements that show a user&#8217;s path from the homepage to the current page. They assist users in backtracking easily and provide valuable context to search engines about your site\u2019s structure.<\/p>\n\n\n\n<p>Rank Math SEO plugin simplifies adding the <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/breadcrumb\" target=\"_blank\" rel=\"noopener\">Semmelbr\u00f6sel Schema<\/a>, a requirement for search engines to display breadcrumbs in search results. For example, here&#8217;s how we use breadcrumbs on our page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2118\" height=\"666\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/11\/breadcrumbs-example.jpeg\" alt=\"Example of breadcrumbs\" class=\"wp-image-1227785\" \/><\/figure>\n\n\n\n<p>With Rank Math, you can easily enable breadcrumbs and automatically generate the required Schema markup. Navigate to <strong>Rank Math SEO \u2192 Allgemeine Einstellungen \u2192 Breadcrumbs<\/strong> to activate and customize them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1645\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/breadcrumb-settings-scaled.jpg\" alt=\"Breadcrumb settings\" class=\"wp-image-1544860\" \/><\/figure>\n\n\n\n<p>By using clear hierarchies and breadcrumb trails, you make your site more navigable\u2014for both users and search engines\u2014ultimately improving SEO performance.<\/p>\n\n\n\n<p class=\"takeaway\">Refer to our dedicated tutorial on <a href=\"https:\/\/rankmath.com\/kb\/breadcrumbs\/\">enabling breadcrumbs<\/a> im Rank Math.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-structured-data\"><span class=\"number\">3.5<\/span>  Use Structured Data<\/h3>\n\n\n\n<p>Structured data helps Google comprehend a page&#8217;s content more effectively. <\/p>\n\n\n\n<p>By incorporating the appropriate Structured data markup code, your pages have the potential to secure rich snippets. Rich snippets transform search results into more captivating displays, including supplementary information beneath the title and description, as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1538\" height=\"360\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/11\/ricj-snippets-example.jpeg\" alt=\"Rich snippet example\" class=\"wp-image-1227839\" \/><\/figure>\n\n\n\n<p class=\"takeaway\">Hinzuf\u00fcgen <a href=\"https:\/\/rankmath.com\/blog\/schema-markup\/\">Structured data<\/a> to your posts with Rank Math is as easy as a point-and-click process.<\/p>\n\n\n\n<p>To begin, open the post or page you want to optimize.  In the Rank Math meta box, navigate to the <strong>Schema<\/strong> tab and click on <strong>Schemagenerator<\/strong>. From there, you can select the <a href=\"https:\/\/rankmath.com\/kb\/rich-snippets\/#schema-rank-math-and-pro\">appropriate Schema type<\/a>, such as Article, Product, FAQ, Recipe, and more, based on the content of your page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1240\" height=\"1122\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/schema-generator-1.jpg\" alt=\"Schema generator in Rank Math\" class=\"wp-image-1544863\" \/><\/figure>\n\n\n\n<p>Fill in the required fields in the Schema Builder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1432\" height=\"1522\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/schema-builder.jpg\" alt=\"Schema Builder\" class=\"wp-image-1544866\" \/><\/figure>\n\n\n\n<p>Once completed, simply save or update the post.<\/p>\n\n\n\n<p>If you prefer to automate this, you can set a default Schema type globally. Navigate to <strong>Rank Math SEO \u2192 Titles &amp; Meta \u2192 Posts (or Pages)<\/strong> and select your preferred Schema type from the dropdown.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2480\" height=\"1272\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2025\/06\/default-schema.jpg\" alt=\"Default Schema\" class=\"wp-image-1544870\" \/><\/figure>\n\n\n\n<p>The selected Schema will then appear in your posts\/pages by default.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mobile-optimization\"><span class=\"number\">3.6<\/span>  Mobile Optimization<\/h3>\n\n\n\n<p>Mobile optimization is a pivotal aspect of website development, ensuring an enhanced user experience for visitors accessing a site from mobile devices. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mobile User Experience<\/strong><\/h4>\n\n\n\n<p>The mobile user experience encompasses navigation, readability, and functionality. A seamless and intuitive mobile experience contributes to higher user satisfaction and engagement. <\/p>\n\n\n\n<p>Elements such as easily tappable buttons, legible fonts, and simplified navigation menus all play a role in creating a positive mobile user experience. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mobile-Friendly Navigation<\/strong><\/h4>\n\n\n\n<p>Google prioritizes mobile-friendly websites in its rankings, and having a navigation system optimized for smaller screens is imperative. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Does Google evaluate quality based on how a page looks visually? Via <a href=\"https:\/\/twitter.com\/JohnMu?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@johnmu<\/a>: We do try to look at the page visually, but mostly to check if content is above the fold, or if it&#39;s an ad. Also, we check for mobile-friendliness. Make sure text is visible: <a href=\"https:\/\/t.co\/jUvBWbvHpP\">https:\/\/t.co\/jUvBWbvHpP<\/a> <a href=\"https:\/\/t.co\/BqmVAj6jv2\">pic.twitter.com\/BqmVAj6jv2<\/a><\/p>\u2013 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1108408789257064449?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 20, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Responsive design, where the layout adapts to different screen sizes, is a common approach. For example, a mobile-friendly navigation menu might use a collapsible menu to conserve screen space. This meets Google&#8217;s mobile-friendliness criteria and enhances the user experience on mobile devices, contributing to improved SEO performance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mobile Page Speed<\/strong><\/h4>\n\n\n\n<p>Mobile page speed is a critical factor influencing user experience and search rankings. Mobile users often expect quick loading times, and Google considers <a href=\"https:\/\/developers.google.com\/search\/blog\/2018\/01\/using-page-speed-in-mobile-search\" data-schema-attribute=\"about mentions\" target=\"_blank\" rel=\"noopener\">page speed in its ranking algorithms<\/a> on mobiles and desktops.<\/p>\n\n\n\n<p>Optimizing images, leveraging browser caching, and minimizing server requests are common strategies to enhance mobile page speed. <\/p>\n\n\n\n<p>Ensuring swift load times not only pleases users but also aligns with Google&#8217;s preferences. Use <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed-Einblicke<\/a> to check where your website needs to improve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1208\" src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2023\/11\/page-speed-insights-scaled.jpeg\" alt=\"PageSpeed-Einblicke\" class=\"wp-image-1227821\" \/><\/figure>\n\n\n\n<p>You can also use Bing&#8217;s <a href=\"https:\/\/www.bing.com\/webmaster\/tools\/mobile-friendliness\" target=\"_blank\" rel=\"noopener\">Mobile Friendliness Test Tool<\/a> to analyze various factors that affect usability on mobile devices and determine how mobile-friendly the site is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"remove-duplicate-content\"><span class=\"number\">3.7<\/span>  Find and Remove Duplicate Content<\/h3>\n\n\n\n<p>Duplicate content refers to identical or substantially similar content that appears in more than one place, either on the same website or across different websites. <\/p>\n\n\n\n<p>Duplicate content can arise from various sources, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>URL variations (e.g., <code>http:\/\/<\/code> vs. <code>https:\/\/<\/code>, trailing slashes)<\/li>\n\n\n\n<li>Printer-friendly versions of pages<\/li>\n\n\n\n<li>Session IDs and tracking parameters<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/webmasters\/thread\/183852171\/content-syndication?hl=en\" target=\"_blank\" rel=\"noopener\">Content syndication<\/a> without proper attribution<\/li>\n\n\n\n<li>CMS-related issues and eCommerce filters generating multiple URLs for the same content<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Syndicating content? Via <a href=\"https:\/\/twitter.com\/JohnMu?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@johnmu<\/a>: Yes, it&#39;s seen as duplicate content. If you syndicate content, then you have to live with this. Google will choose one url to rank in the SERPs, and maybe not yours. The way around that is to NOT syndicate your content: <a href=\"https:\/\/t.co\/WfUD4B1dUQ\">https:\/\/t.co\/WfUD4B1dUQ<\/a> <a href=\"https:\/\/t.co\/1fylQk8jKM\">pic.twitter.com\/1fylQk8jKM<\/a><\/p>\u2013 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1311652893850849282?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 1, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Content management system (CMS) issues, URL parameters, and e-commerce platforms may inadvertently generate duplicate content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Identify Duplicate Content<\/strong><\/h4>\n\n\n\n<p>To check for potential duplicate content on your site, you can use a simple and effective method:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use the \u201csite:\u201d search operator<\/strong> in Google (e.g., <code>site:yourdomain.com keyword<\/code>) to find all indexed pages related to a specific keyword. If multiple pages are targeting the same keyword with similar content, you may have a duplicate content issue.<\/li>\n\n\n\n<li><strong>Copy and paste a sentence or paragraph<\/strong> from your content into Google search using quotation marks (e.g., <code>\"exact phrase here\"<\/code>). This can help identify duplicate content both on your own site and on external sites that may have copied your content.<\/li>\n<\/ul>\n\n\n\n<p>You can use tools like Semrush\u2019s&nbsp;<a href=\"https:\/\/www.semrush.com\/siteaudit\/\" target=\"_blank\" rel=\"noopener\">Site Audit<\/a>&nbsp;tool to detect duplicate content issues.<\/p>\n\n\n\n<p>Regularly monitoring website analytics and conducting content audits are proactive measures to identify and address duplicate content before it adversely affects SEO performance.<\/p>\n\n\n\n<p>It&#8217;s important to note that <strong>duplicate content isn&#8217;t limited to your own domain<\/strong>. It can also exist across multiple websites. In some cases, this may not be a problem\u2014<strong>especially if the content is syndicated intentionally<\/strong> through partnerships or content distribution networks. However, without proper canonical tags or attribution, search engines might not know which version to prioritize, which can hurt your SEO.<\/p>\n\n\n\n<p>If you syndicate content, always ensure you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use canonical tags pointing to the original source<\/li>\n\n\n\n<li>Have clear agreements with the republishing sites<\/li>\n\n\n\n<li>Provide unique context or summaries where possible to avoid confusion with duplicate content<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Strategies to Handle Duplicate Content<\/strong><\/h4>\n\n\n\n<p>Addressing duplicate content requires strategic implementation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canonicalization:<\/strong> As explained before, use canonical tags to specify the preferred version of a page when duplicate content exists. This informs search engines about the primary source and consolidates ranking signals.<\/li>\n\n\n\n<li><strong>301 Redirects:<\/strong> Implementing <a href=\"https:\/\/rankmath.com\/kb\/setting-up-redirections\/\">301 redirects<\/a> from duplicate URLs to the canonical version helps consolidate link equity and ensures that users and search engines are directed to the correct page.<\/li>\n\n\n\n<li><strong>Parameter Handling:<\/strong> Configure <a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\/designing-a-url-structure-for-ecommerce-sites#using-urls-in-your-content\" data-schema-attribute=\"about mentions\" target=\"_blank\" rel=\"noopener\">URL parameters<\/a> in Google Search Console to guide search engines on how to treat variations. This is particularly relevant for e-commerce sites with filtering options.<\/li>\n\n\n\n<li><strong>Content Syndication Best Practices:<\/strong> If syndicating content, use rel=&#8221;canonical&#8221; tags to prevent duplicate content issues. Ensure that syndicated content adds value and includes proper attribution.<\/li>\n\n\n\n<li><strong>Consistent Internal Linking:<\/strong> Maintain a consistent <a href=\"https:\/\/rankmath.com\/blog\/internal-linking\/\" data-type=\"link\" data-id=\"https:\/\/rankmath.com\/blog\/internal-linking\/\">interne Verkn\u00fcpfung<\/a> structure to avoid unintentional creation of duplicate content through multiple pathways.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"page-speed-optimization\"><span class=\"number\">3.8<\/span>  Optimierung der Seitengeschwindigkeit<\/h3>\n\n\n\n<p>Page speed significantly influences user experience. <\/p>\n\n\n\n<p>In fact, <strong><a href=\"https:\/\/rankmath.com\/de\/future-of-search\/\">98% of respondents say website performance is important<\/a><\/strong>, with <strong>45% citing better rankings<\/strong>, <strong>24% lower bounce rates<\/strong>, und <strong>21% more conversions<\/strong> as the key benefits of faster-loading sites.<\/p>\n\n\n<div class=\"youtube-container\"><div class=\"youtube-player\" data-id=\"xqxLgZgAJAc\" data-image=\"exists\" data-controls=\"1\" role=\"button\" tabindex=\"0\" aria-label=\"Video abspielen\"><div><img decoding=\"async\" class=\"youtube-thumb\" src=\"https:\/\/img.youtube.com\/vi\/xqxLgZgAJAc\/maxresdefault.jpg\" width=\"1280\" height=\"720\" alt=\"Page Speed Optimization Tip: Optimize Blank Page\" role=\"presentation\"><div class=\"play-button\" aria-hidden=\"true\"><i class=\"icon-youtube\"><\/i><\/div><\/div><\/div><\/div>\n\n\n<p><strong>Compress images <\/strong>without compromising quality using tools like <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noopener\">TinyPNG<\/a> oder <a href=\"https:\/\/imageoptim.com\/mac\" target=\"_blank\" rel=\"noopener\">ImageOptim<\/a>.<\/p>\n\n\n\n<p><strong>Minify CSS and JavaScript files<\/strong> by removing unnecessary spaces, line breaks, and comments. <strong>Enable browser caching <\/strong>to store static resources locally on a user&#8217;s device. <\/p>\n\n\n\n<p><strong>Set appropriate expiration headers<\/strong> for cached resources to ensure users receive the latest content when necessary.<\/p>\n\n\n\n<p>You can use the best caching plugin, like <a href=\"https:\/\/wp-rocket.me\/\" target=\"_blank\" rel=\"noopener\">WP-Rocket<\/a>, to speed up your website&#8217;s pages and result in faster load times.<\/p>\n\n\n\n<p class=\"takeaway\">Refer to our dedicated tutorial on <a href=\"https:\/\/rankmath.com\/blog\/wordpress-speed-optimization\/\">Optimierung der Seitengeschwindigkeit<\/a> to deliver exceptional performance to your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ensure-website-security\"><span class=\"number\">3.9<\/span>  Ensure Website Security<\/h3>\n\n\n\n<p>Prioritizing website security in technical SEO is necessary for user trust and search engine rankings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SSL Certificates and HTTPS<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/rankmath.com\/de\/seo-glossary\/secure-sockets-layer\/\">SSL (Secure Socket Layer)<\/a> certificates are fundamental for website security. They encrypt the data between a user&#8217;s browser and the website&#8217;s server, preventing unauthorized access. An SSL certificate is crucial for security and positively influences search engine rankings.<\/p>\n\n\n\n<p>Implementing HTTPS (Hypertext Transfer Protocol Secure) ensures a secure and encrypted connection.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Merging sites and wondering how you should handle the SSL certificate for the site you are redirecting? Check this thread where <a href=\"https:\/\/twitter.com\/JohnMu?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@johnmu<\/a> provides several important pieces of advice. <a href=\"https:\/\/t.co\/yLuDGN1V2N\">https:\/\/t.co\/yLuDGN1V2N<\/a><\/p>\u2013 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1235261836372709381?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Protection Against Malware and Hacking<\/strong><\/h4>\n\n\n\n<p>Utilize firewalls and security plugins to fortify your website against hacking attempts and malware. These tools actively monitor and filter out malicious traffic, enhancing overall security.<\/p>\n\n\n\n<p>Conduct regular security audits to identify vulnerabilities. Addressing potential weaknesses promptly helps prevent unauthorized access and protects sensitive data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Regular Backups<\/strong><\/h4>\n\n\n\n<p>Regularly back up your website&#8217;s data and files. This ensures that you can quickly restore your site to a previous, secure state in case of a security breach or data loss.<\/p>\n\n\n\n<p>Store backups in secure, off-site locations to safeguard against server failures or other disasters that could compromise your primary data storage.<\/p>\n\n\n\n<p class=\"takeaway\">Refer to our dedicated tutorial on <a href=\"https:\/\/rankmath.com\/blog\/backup-wordpress-site\/\">backing up WordPress websites<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Data Privacy and GDPR Compliance<\/strong><\/h4>\n\n\n\n<p>Prioritize the protection of user data. Ensure that sensitive information is encrypted and stored securely, adhering to best practices for data privacy.<\/p>\n\n\n\n<p>Comply with the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7687725?hl=en\" data-schema-attribute=\"about mentions\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulation (GDPR) standards<\/a>, especially if your website collects or processes data from users in the European Union. This involves obtaining explicit consent for data collection and implementing measures to secure and manage user data responsibly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"number\">4<\/span>  Verpacken<\/h2>\n\n\n\n<p>Mastering technical SEO is a must for online success. From optimizing page speed to securing your website, this guide has revealed the techniques that define a robust technical SEO strategy. <\/p>\n\n\n\n<p>As you refine your website&#8217;s architecture, implement these insights, leverage cutting-edge tools, and stay informed of evolving algorithms. <\/p>\n\n\n\n<p>&nbsp;Wenn Ihnen dieser Beitrag gef\u00e4llt, teilen Sie uns dies bitte per E-Mail mit&nbsp;<a href=\"https:\/\/twitter.com\/rankmathseo\" target=\"_blank\" rel=\"noopener\"><strong>@rankmathseo twittern.<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Technische SEO-Checkliste<\/strong><\/td><\/tr><tr><td>1<\/td><td><br>Create a well-optimized website structure<\/td><\/tr><tr><td>2<\/td><td>Create SEO-friendly URLs<\/td><\/tr><tr><td>3<\/td><td>Implement canonicalization for URL variations<\/td><\/tr><tr><td>4<\/td><td>Ensure robots.txt is well-configured<\/td><\/tr><tr><td>5<\/td><td>Verify XML sitemaps for all important pages<\/td><\/tr><tr><td>6<\/td><td>Maintain a clear hierarchical structure<\/td><\/tr><tr><td>7<\/td><td>Implement breadcrumbs for user-friendly navigation<\/td><\/tr><tr><td>8<\/td><td>Leverage Schema Markup for rich snippets<\/td><\/tr><tr><td>9<\/td><td>Prioritize responsive design<\/td><\/tr><tr><td>10<\/td><td>Validate mobile-friendly navigation<\/td><\/tr><tr><td>11<\/td><td>Find and remove duplicate content<\/td><\/tr><tr><td>12<\/td><td>Optimize images for faster loading<\/td><\/tr><tr><td>13<\/td><td>Minify CSS and JavaScript files<\/td><\/tr><tr><td>14<\/td><td>Implement browser caching<\/td><\/tr><tr><td>15<\/td><td>Secure your site with an SSL certificate<\/td><\/tr><tr><td>16<\/td><td>Ensure all URLs use the HTTPS protocol<\/td><\/tr><tr><td>17<\/td><td>Regularly backup website data<\/td><\/tr><tr><td>18<\/td><td>Protect against malware and hacking attempts<\/td><\/tr><tr><td>19<\/td><td>Safeguard user data<\/td><\/tr><tr><td>20<\/td><td>Ensure compliance with GDPR and other data privacy regulations<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Technical SEO is one of the most fundamental aspects of SEO. But why is technical SEO important? Because even the most dazzling content or products won&#8217;t shine if hidden from search engines. Understanding and implementing technical SEO is key to staying ahead of your competition. This guide will help unlock the secrets to search engine [&hellip;]<\/p>","protected":false},"author":37,"featured_media":1235572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":{"0":"post-1225714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-basics"},"_links":{"self":[{"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/posts\/1225714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/comments?post=1225714"}],"version-history":[{"count":4,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/posts\/1225714\/revisions"}],"predecessor-version":[{"id":1571158,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/posts\/1225714\/revisions\/1571158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/media\/1235572"}],"wp:attachment":[{"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/media?parent=1225714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/categories?post=1225714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankmath.com\/de\/wp-json\/wp\/v2\/tags?post=1225714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}